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Large-sized panel shipment rose 11% MOM in March 2014 to 66.57 million units, according to TrendForce panel research division WitsView’s latest panel shipment research report. “After reaching a restocking peak in March, large-sized panel demands will wane in April,”said Witsview Senior Research Manager Jeffy Chen. “Overall large-sized panel shipment will decline 6-7%, TV panels to drop 4-5%, while monitor and NB panel shipments will fall 7% and 14% respectively. Tablet panel shipments will remain similar to March or rise slightly by 1%.”
The notebook (NB) shipment in February 2014 decreased 9.3% compared to previous month to 12.3 million units due to inventory adjustments, fewer work days and labor shortage.
The 2014 panel industry is full of unpredictability, with 4K2K TV becoming the key to TV market growth this year. The 4K2K TV’s penetration rate will reach 5.6% for the whole year, based on projections by WitsView, the display research division of the global intelligence provider TrendForce. Ambitious Chinese manufacturers will have a chance to reach 15-17% market penetration rate, putting them in the lead of Korean, Japanese and other rivals.
According to the survey for Feb. 2014 by WitsView, the display research division of the global intelligence provider TrendForce, the large-sized panel shipment in the month came to 61.58 million units, dropping 4% MoM. In March, due to the distribution demands for May 1st holidays and brands’ launches of new models, the overall large-sized panel shipment is expected to climb 8%. The TV panel will rise 13%, the monitor and NB panel shipments will grow 12% and 6% respectively, and the tablet panel shipment is expected to stay flat as February or decline 5%.
As Google’s Chromebook market expansion accelerates constantly in 2014, its penetration rate possibly rises to 3-4% in 2014, according to WitsView, the display research division of the global intelligence provider TrendForce.
