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The era of high-cost memory is unlikely to end anytime soon, and the global smartphone market is projected to enter an output adjustment period starting in 2Q26. Brands equipped with economies of scale, conglomerate resources, and premium product pricing power are well-positioned to stand out in this elimination race. Conversely, brands predominantly selling low-to-mid-range products must brace themselves for a battle for survival.
This report will show surveys of the mainstream smartphone panel sizes' quote prices, which will be categorized by including different resolutions, specifications, modules or product formations such as cell or glass. Prices will be also presented by their high-, low- and average-price levels for customers' references. Besides, smartphone panel price forecast is newly added, it could keep clients updated on smartphone panel price trend in the year to come.
Mobile DRAM and Mobile NAND Flash latest market supply/demand update.
Despite continued upward momentum in memory contract prices, smartphone brands are maintaining healthy inventory levels to manage cash flow risks. On the market front, robust AI server demand has prompted Korean and US suppliers to tighten full-year allocations for smartphone clients, leaving consumer supply constraints unlikely to ease in the near term. Korean suppliers' 2Q26 quotes for LPDDR4X, LPDDR5X, and UFS remain sharply elevated, though the pace of price hikes is expected to moderate in 2H26. Elevated costs are eroding brand profitability and pushing up retail prices, with global smartphone production projected to decline over 10% YoY in 2026. Under this pressure, brand strategy divergence is intensifying, and significant shifts in market share are anticipated this year.
Propelled by substantial contract price increases, 1Q26 Mobile DRAM revenue reached an all-time high, with ASP appreciation serving as the core growth engine. From a supply perspective, vendors are channeling resources toward AI and server applications, resulting in a structurally constrained supply outlook for consumer Mobile DRAM over the long haul. Market concentration has intensified, with Samsung, SK hynix, Micron, and CXMT now dominating the landscape. Notably, CXMT has capitalized on its LPDDR4X supply strength to elevate its revenue contribution, cementing the "Big Four" formation. Meanwhile, Taiwan's Nanya and Winbond have reaped short-term gains by filling the void left by tier-1 players withdrawing from legacy nodes and low-density segments. That said, their overall footprint remains modest, with future trajectory highly dependent on pricing dynamics and the pace of new capacity ramp-ups.
As the mid-to-long term development remains an uncertain perspective of the market intelligence analysis, the Trendforce research team focuses on the five major applications, TV, monitor, NB, tablet, and smartphone, and projects the demand trend for the next five years while taking into account macroeconomics and technology upgrades. In addition, the penetration rate forecast of key product spec is also included as a reference for long-term operation.
Quarterly Smartphone Panel Shipment keeps track on global major panel makers’ shipment scale and movement on smartphone panels. This report specially provides analysis on ranges of delivered panel sizes, take close control on the movement of smartphone sizes development.
TrendForce offers you a complete analysis on DRAM industry supply/demand sufficiency, cost analysis and price forecast.
TrendForce offers you a complete analysis on NAND Flash industry supply/demand sufficiency, cost analysis and price forecast.
Skyrocketing memory prices starting in 2025 are expected to drive a double-digit decline in global smartphone production in 2026, reshaping the market landscape. Leveraging their strong financial positions and high-end market focus, Apple and Samsung are expanding their market shares against the overall downtrend. In contrast, Chinese brands (HOVX), which traditionally compete on high cost-performance ratios, have seen their costs multiply and are forced to drastically cut production to preserve cash flow. Furthermore, Huawei is aggressively capturing market share by relying on its mid-to-high-end positioning and strong ecosystem, further squeezing its peers. Consequently, the overall market share of Chinese brands has dropped significantly, marking a pause in their decade-long expansion.
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