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The sales result for the Labor Day holidays in China was weaker than previous projections, reaching a total of 3.738 million units and declining 10.2% YoY during the three weeks around Labor Day holidays, , according to WitsView, the display research division of TrendForce, and Σintell. Chinese brands’ inventory only rose slightly to 4.7 weeks. During Labor Day week, international brands’ sales performed well while Chinese top six brands showed a decline of 13%. From t2H2013, the ratio of 3D LCD TV has been dropping gradually with the penetration rate declining to below 30% during the Labor Day Holidays, while the UD LCD TV penetration rate surpassed 10% for the first time, with a sales volume of 42.2 million units.
Taiwanese LCD TV SI makers’ shipment reached 7.61 M units in Q1 2014, declining by 25.9% QoQ and growing by 1.9% YoY, exhibiting stronger than expected despite of the shipment declines, based on the latest survey by WitsView.
The March 2014 LCD monitor shipment by brands and SI makers surged by 20.6% and 32.1% respectively, according to the survey by WitsView, the display research division of TrendForce. The surge was mainly attributed to the lower base period for February shipment, topped with several brands actively pushing for sales performance for the financial quarter-end in March.
The NB shipment for Q1’14 reached 40.5 M units, declining 12% QoQ because of the traditional slow season and the inventory accumulated since Q4 last year that needed to be digested, according to the latest NB shipment survey by WitsView, the display research division of TrendForce. “As all brands roll out new models, the Q2 NB shipment seeks growth in the slow season and is likely to challenge higher-than-3% rise with the strategic distribution,” says Caroline Chen, Witsview’s Assistant Research Manager.
The 32”-42” panel prices increase USD 1-3 and the 46”-55” panels show narrowed prices drops in April 2014, according to TrendForce panel research division WitsView’s latest mid-and large-sized panel shipment research report. The monitor panel capacity was still constrained, the 21.5” monitor panel saw a small increase USD 0.2, and the 24”W was affected by the capacity adjustment and order transfer of 23.6” W TN. The 23.6”W and 24”W TN panel prices will stay flat or rise by USD 0.3. The remaining main sizes of monitor panels will see unchanged prices.
