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At this year’s Mobile World Congress, Samsung has managed to shake off the disappointment Galaxy S4 and S5’s lagging sales with the unveiling of the twin flagship models Galaxy S6 and S6 Edge. S6 Edge especially captured the spotlight with its special curved screen that sweeps down on both sides of the phone. The new models are also improvements over their predecessor, Galaxy S5, in component specs. Avril Wu, global smartphone analyst for TrendForce, stated Samsung has captured the imagination of the consumers with Galaxy S6/S6 Edge’s amazing features and specs.
Apple Watch has been revealed as scheduled and its price varies according to models, ranging from US$350 to around US$10,000. Though Apple does not offer anything revolutionarily function-wise, the company is confident that product designs and quality of materials alone will propel their smartwatches into the luxury market.
At the long-awaited “Spring Forward” media event hosted by Apple on March 9, all eyes will be on the reveal of the Apple Watch, which will have a watch cover made of sapphire glass. By incorporating this material into its newest products, Apple has provided an unprecedented, game-changing opportunity for China’s sapphire industry. LEDinside, a division of TrendForce, anticipates sapphire market demand will multiply once these smart watches hit the market.
According to TrendForce, the shipments of Chinese brand smartphones reached a new high in 2014 with a total shipment of 453 million units, which translated to an annual growth of 54.8% and accounted for nearly 40% of the worldwide shipments. The formidable rise of Chinese brands was an important development of the year.
LCD TV shipments in 2014 were above expectations with a total of 215 million units shipped and an annual growth of 5.4%, according to WitsView, a division of TrendForce. WitsView’s Research Manager KK Chang listed several factors behind the bustling LCD TV market in 2014.
