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In 2015, Samsung and LG, the two major Korean brands, may surpass 40% global market share, squeezing the market shares of Chinese and Japanese TV brands, according to a recent announcement from WitsView, a research division of TrendForce. Even though Korean brands are leading ahead of the pack in the global LCD TV market, a newly released “2014 China TV Brand Power Research Report” from AVANTI, a Chinese consumer research division of TrendForce, indicates that within the China market, Changhong, TCL and Hisense still possess an absolute geographical advantage in terms of brand image and visibility.
Propelled by economic recovery of major markets such as North America and China, and the promotions for large-sized products, the 2014 all-year LCD TV shipment is projected to reach 215 million units, with an annual growth rate of 5.4%, which is more optimistic than the original forecasts.
Chinese vendors have been growing at an annual clip of more than 50 percent since entering the smartphone market in 2011. In 2014, they will ship more than 450 million units, a year-on-year increase of 50 percent, comprising 38.6 percent of worldwide smartphone shipments, according to the latest research by TrendForce.
The growth rate of global smartphone shipments slowed to 25.9% in 2014 and is expected to fall to 12.4% in 2015, according to TrendForce. A total of nearly 1.17 billion smartphones were shipped in 2014, while approximately 1.31 billion are predicted to be shipped next year.
Notebook computer shipments will grow 0.6% in 2015 to 174.6 million units, while tablet computer shipments will decline 3.5% to 185.6 million units, according to TrendForce, a Taiwan-based market intelligence firm. Notebook manufacturers largely vied for market share this year by slashing prices, said Caroline Chen, a notebook analyst at TrendForce.
