The latest analysis from the WitsView research division of TrendForce shows potential for a small price hike in TV panels under (and including) 65 inches at the end of January, as demand rises and supply falls. In contrast, due to an increase in panel manufacturers’ shipment target and the continued capacity expansion in China, the supply of monitor panels in 2020 is projected to exceed demand by nearly 20%. In the short term, the price drop of monitor panels is unlikely to stop.
According to the latest research from the WitsView research division of TrendForce, the 2019 shipment of gaming monitors (defined by WitsView as monitors with frame rate over 100Hz) is estimated at up to 8.5 million units, a 57% growth YoY, compared to 2018 figures. With the diversification of panel types and monitor models from different brands, the growth momentum of this industry is expected to continue well into the next few years, with projected shipment of 11-12 million units in 2020.
The increase in die bonding efficiency, the decrease in Mini LED chip cost, and the historical low of open cell prices all contributed to the significantly lowered costs of displays utilizing Mini LED backlighting. According to the New Display Technology Cost Analysis quarterly report from the WitsView research division of TrendForce, Mini LED backlighting has significantly lowered the cost of display modules used in 65-inch 4K TVs. These display modules are estimated to see approximately 5-10% cost reductions compared to 2018 costs. This is expected to accelerate the widespread adoption of Mini LED.
According to TrendForce, in an effort to meet the market’s stock-up demand in the peak season, total production volume for smartphone brands in 3Q19 is estimated at 375 million units, a 9.2 growth QoQ. The top six positions are Samsung, Huawei, Apple, OPPO, Xiaomi, and Vivo, which accounted for 78% of global market share.
The latest analysis from the WitsView research division of TrendForce shows that global TV shipment in 3Q19 reached 54.97 million units, a 16.8% growth QoQ and 1.9% decline YoY. As China-U.S. trade relations worsened in 2Q19, TV brands took on a speculative attitude towards stocking-up. This attitude completely changed with the imminent arrival, towards the second half of 3Q19, of Double 11 in China and year-end festivities in Europe and the Americas, which are both shopping holidays that require companies to stock up. Not only did TV brands actively ramp up their shipments, but they also hoped to make up for lost sales in 1H19 through large-scale sales promotions.
