Though being capable of running AI features may be the primary focus for global smartphones this year, due to restrictions on AI products’ usage in China, the Wall Street Journal reports that the upcoming new iPhone, expected at the end of the year, will not be able to use ChatGPT in China. Apple has reportedly been in discussions with companies like Baidu for potential partnerships, but no progress has been made yet.

China is Apple’s largest market for iPhones outside the United States. While smartphones from various brands will integrate AI this year at full throttle, incorporating apps like OpenAI’s ChatGPT, these apps from Western countries are not permitted for use in the Chinese market. According to the Wall Street Journal, industry insiders indicate that Apple is still searching for a Chinese AI partner. However, with the new iPhone set to launch in a few months, no progress has been made.

Notably, as per a report from TrendForce, in the first quarter, Apple faced a decline in sales in the Chinese market, resulting in a  drop in annual production to 47.9 million units.

In China, companies must obtain government approval to release AI devices. As of March this year, the Office of the Central Cyberspace Affairs Commission has approved 117 generative AI products, none of which are from brands outside of China.

The Wall Street Journal, citing industry sources, reported that Apple had tentatively inquired with Chinese authorities earlier this year about the possibility of allowing foreign language AI models on their smartphones. While believing approval to be unlikely, Apple has reportedly sought partnerships with local companies instead.

One of Apple’s main competitors, Samsung, has already launched the Galaxy S24 this year, featuring real-time translation and AI-enhanced photo editing and search capabilities. Samsung’s phone includes its own generative AI and also collaborates with Google. However, since Google’s AI tool Gemini is not permitted for use in China, Samsung has shifted to partnering with Baidu and Meitu AI.

It is not new for global tech companies to adjust their product and service offerings to cater to the Chinese market. For example, Apple uses state-owned enterprise servers for iCloud in China, and the recently launched Vision Pro cannot stream Apple TV+ in the country.

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(Photo credit: Apple)

Novatek, a major driver IC manufacturer in Taiwan, has made a significant breakthrough by securing a spot in the iPhone supply chain. According to a report from Economic Daily News, Novatek’s OLED driver IC is reportedly set to be used in Apple’s upcoming iPhone 16 series, which would be the first time a Taiwanese IC design company has secured a key chip order for the iPhone. Reportedly, the order is expected to boost NovaTek’s OLED driver IC shipments in the second half of the year by 50% compared to the first half.

As the new iPhone 16 series will debut in September, reports indicate that the model will feature the latest A18 processor, produced using TSMC’s N3P process, with mass shipments expected in the third quarter.

The iPhone 16 series will continue to equip OLED panels, but with expected pixel upgrades, which will also enhance the specifications of the OLED driver IC. Novatek will supply the OLED driver IC for the new iPhone, marking its first entry into the iPhone supply chain and the first time a Taiwanese IC design company has secured a key chip order for the iPhone, the report noted.

Novatek typically does not comment on orders or customers.

Previously, Novatek’s driver ICs have been adopted by Apple’s iPad for several years, but unable to secure an iPhone order. This breakthrough comes as Novatek penetrates the iPhone 16 supply chain via the collaboration with LG Display (LGD) of South Korea, combining with LGD’s OLED panels for shipment.

According to the industry sources cited by the same report, Novatek will begin delivering the OLED driver ICs to LGD in July. These ICs will be assembled into panel modules in the third quarter and then sent to OEMs for new device production, aligning with the AI iPhone launch.

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(Photo credit: Novatek)

According to Daily Telegraph, Coherent’s fab located in Newton Aycliffe, County Durham, Northern England, is facing potential sale or closure as Apple ceased a supply agreement. Currently, the plant is under review, which might turn out to be sold. Coherent has issued a last-time-buy notice to its customers.

The UK fab primarily manufactured III-V compound semiconductor RF microelectronics and optoelectronic devices for communications, aerospace and defense sectors. The collaboration between the plant and Apple involved Face ID feature in iPhones.

However, Apple had put an end to the related key product supply contract with Coherent in late fiscal 2023. In its latest financial report, Coherent noted a significant decline in sales of VCSEL products for 3D sensing in Apple’s iPhones, which had a remarkable impact on the company’s overall revenue.

It’s worth noting that Coherent’s fab laid off over 100 employees in April 2023, retaining around 250. Later, Coherent indicated in the last-time-buy notice that Apple’s termination of the supply agreement further placed the ongoing viability of the business in doubt. A strategic review is undertaken, with potential new technologies or a sale as options under consideration. It remains to be seen if the UK government will weigh in to broker a sale to an acceptable buyer.

• Apple’s Supply Chain Changes with the Evolution of VCSEL Technologies

Likewise, another optical and photonics device manufacturer, Lumentum, has fallen into a similar situation. Per foreign media reports in March 2024, Lumentum would dismiss 750 staffs, which accounts for 10% of its global workforce at the time.

Lumentum is a core supplier of VCSEL lasers for Apple’s iPhone 14 Pro series. However, Ming-Chi Kuo, renowned Apple analyst, revealed in early 2023 that Sony would replace Lumentum in design, and become the exclusive supplier of VCSEL products for the LiDAR scanner in the iPhone 15 Pro series. This variation implies a reduced market share for Lumentum in the VCSEL segment of iPhone.

Indeed, Apple has consistently updated its technologies in smartphones, resulting in corresponding structural and design adjustments and changes in its supplier lineup.

TrendForce’s latest research report, “2024 Infrared Sensing Application Market and Branding Strategies,” shows iPhone 15 Pro adopts Sony’s stacked structure technology, which integrates the VCSEL, driver IC, SPAD, and ISP (ASIC Chip) in a stacked structure. This approach significantly reduces system size while achieving high-speed response and high output power, providing better LiDAR scanning performance at the same power level, extending battery lifespan, and enhancing camera and augmented reality capabilities.

Furthermore, TrendForce’s survey reveals that Apple plans to introduce MetaLens technology in 2024 to reduce the size of emitting components, and to adopt under-display 3D sensing technology in 2027 to increase the display screen ratio. Under-display 3D sensing uses short-wave infrared VCSEL (SWIR VCSEL) to reduce interference from sunlight and ambient light and minimize the occurrence of white spots. Noticeably, 1,130nm VCSEL has achieved a PCE (Photoelectric Conversion Efficiency) of over 30%, and currently, ams OSRAM’s 1,130nm VCSEL can already deliver superior performance, enabling it to come out on top in the market.

Thereby, it is evident that the continuous evolution of Apple’s iPhone 3D sensing solutions has caused striking changes in the VCSEL ecosystem. With new manufacturers like Sony entering the supply chain, Coherent and Lumentum are suffering a gradual decline in their market shares.

• More Opportunities Emerge amid the Overwhelming Trend of AI

While consumer electronics remain a crucial market for VCSEL technology, the global AI wave is driving its increasing importance in data center, optical communication, and automotive LiDAR, which will position VCSEL as a vital support for implementing AI functionalities. For example, VCSEL is a perfect fit for short-distance optical interconnections in data center, underpinning the operation of cloud and edge computing infrastructure integral to AI computing.

Currently, photonics manufacturers are already gearing up to develop higher-performance VCSEL technology to meet potential demands in high-growth application areas such as AI, high-performance computing (HPC), networking, and automotive LiDAR. In this context, VCSEL market demand and market size are expected to enjoy ongoing growth, presenting more opportunities for related manufacturers and infusing new vigour into their business growth.

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(Photo credit: Apple)

As reported by the South Korean tech media outlet TheElec, South Korean smartphone giant Samsung is said to be planning to increase the production of phones manufactured by joint development manufacturers (JDM) in China from 4.4 million to 6.7 million units this year. The increased output from its JDM partners indicates that outsourced orders will account for 25% of Samsung’s smartphone production target for the year.

Reportedly, its JDM partners typically handles the production of low-end smartphones, being responsible for design and component procurement while Samsung provides the brand. For the past couple of years, the company has used JDM partners like Wintech to reduce its production cost for smartphones.

Furthermore, collaborating with JDM partners also enables Samsung to leverage the local manufacturers’ expertise in understanding trends. For instance, with the assistance of JDM partnerships, the Galaxy C55 was optimized locally for the Chinese market.

The number of Samsung smartphones produced by these JDM partners has also been steadily increasing in recent years. Data indicates that in 2019, JDM-produced phones accounted for less than 7% of Samsung’s smartphone output, but this year, that proportion has risen to 25%.

Regarding the current smartphone market in China, the China Academy of Information and Communications Technology (CAICT) has released its April 2024 analysis of the Chinese mobile phone market, showing a year-on-year increase of 28.8% in mobile phone shipments to 24.071 million units during the period.

According to the data from CAICT, in terms of brands, local brands dominated with 85.5% of the shipments, approximately 20.576 million units, while overseas brands, including Apple, accounted for nearly 3.5 million units.

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• [News] Continued Slump in iPhone Demand in China – February Shipments Reportedly Plunge by 33%

(Photo credit: Samsung)

Apple currently uses TSMC’s 3-nanometer process for multiple chipsets. According to a report from wccftech, the iPhone 17 chipset will not adopt the 2-nanometer process. Instead, the A19 Pro chip, expected in 2025, is reportedly maintaining the 3-nanometer technology.

The same report suggests that the Apple A19 Pro chip is considering TSMC’s N3P process and may be featured in the iPhone 17 Pro and iPhone 17 Pro Max. TSMC aims to ramp up its 3-nanometer wafer capacity to 100,000 units by the end of 2024.

TSMC began trial production of 2-nanometer chips as early as June 2023. However, Apple’s A18 Pro chip for the iPhone 16 Pro and iPhone 16 Pro Max might use the N3E process. As for next year’s iPhone 17, its A19 Pro chip is likely to adopt TSMC’s N3P technology.

As per MoneyDJ’s report, it is currently expected that Apple’s iPhone 18 series, slated for release in 2026, will feature the first-ever 2-nanometer chip. Besides Apple, other 2-nanometer customers include Intel, with interest also anticipated from AMD, NVIDIA, and MediaTek. Looking at the process roadmap, this year’s iPhone 16 will use N3E, while next year’s model will adopt N3P. Thus, the first consumer product leveraging TSMC’s 2nm process is anticipated to launch in 2026.

Meanwhile, Apple is said to be striving to stay ahead of competitors and exploring alternative packaging technologies like 3DFabric with its foundry partner. A rumor from the account Yeux1122 has suggested that Apple is already delving into SoIC (Small Outline Integrated Circuit) packaging.