TrendForce has released the latest panel quotations for early February. Due to the effective production control strategies implemented by panel manufacturers, there is an expectation of gradually stimulating panel demand. It is anticipated that TV panel prices will return to an upward trend in February. Details are as follows:
From the perspective of panel suppliers, with the reduction in working days and the Lunar New Year holiday in February, it is expected that the average utilization rate will fall below 60%. Coupled with the relatively low TV panel inventory in the supply chain, the production control strategies of panel manufacturers have been effective. There is an anticipation of gradually stimulating the recovery of TV panel demand.
Meanwhile, the upstream supply issues with polarizing film materials have exacerbated, and it is expected that TV panel prices will return to an upward trend in February. Currently, it is expected that 32-inch, 43-inch, and 50-inch panels will increase by 1 USD, 55-inch by 2 USD, and 65-inch and 75-inch by 3 USD in February.
Although monitor panel demand is in the off-season, due to panel production cuts, unstable conditions in the shipping industry, and supply issues with polarizing film materials, some customers are observed to be willing to increase orders to mitigate potential risks. Additionally, with the established upward trend in TV panel prices in February, panel manufacturers are more confident, and it is expected that open-cell panels will increase by 0.1 to 0.2 USD. Panel module prices, however, are expected to remain overall stable.
Notebook panel demand is still in the off-season in the first quarter, and with sluggish demand, brand customers continue to request panel manufacturers to maintain the trend of price reductions. Different panel manufacturers respond differently to this pressure. Newer entrants are actively seeking to expand market share, leading to a more aggressive pricing strategy, putting pressure on existing panel manufacturers. In this competitive situation, notebook panel prices are not easily expected to see a comprehensive stabilization. In February, only TN models are expected to maintain a stable trend, while FHD IPS models are expected to decrease by 0.1 USD, and 16:10 models are expected to decrease by 0.2 to 0.3 USD.
According to the latest panel price data released by TrendForce in late December, due to subdued demand at the year-end, prices for panels in the TV, monitor, and notebook (NB) segments have all experienced declines. Details are as follows:
As we approach the year-end, with less-than-ideal results from the Black Friday promotions, there’s only a modest demand rebound observed for channel-owned brands with better sales performance. Major first-tier brands continue to adjust their panel order demands.
However, panel manufacturers are actively controlling output and inventory levels through production cuts. They even announced a nearly two-week annual preventive maintenance during the Lunar New Year in the first quarter of the coming year to ease the pressure of falling prices, while creating an atmosphere conducive to a potential reversal in panel prices.
Due to the signs of an expanding production cut, the current observed decline in TV panel prices in December is comparable to November, with a $2 decline for 32″ and 43″, a $3 decline for 50″, a $2 decline for 55″, and a $3 decline for 65″ and 75″.
For monitor panels, demand has remained weak throughout the fourth quarter. Panel manufacturers had only made slight concessions in prices for high-end models in the past few months. However, entering December, the pressure of price declines has extended to mainstream panel specifications. To maintain shipping momentum, some panel manufacturers have noticeably softened their pricing stance. The observed decline in December is expected to be $0.2 for 23.8″ Open Cell panels and $0.1 for 21.5″, 23.8″, and 27″ panels.
In terms of notebook panels, demand has significantly weakened in the fourth quarter. Faced with the pressure to maintain shipping momentum, panel manufacturers are experiencing changes in the previously stable panel prices over the past few months. As a result, buyers are beginning to have more negotiating power.
Observing panel prices in December, apart from 11.6″ and 14″/15.6″ TN models maintaining stability due to lower prices and limited supply, prices for 14″/15.6″ IPS models are expected to see a slight decline of $0.1.
TrendForce’s late-November panel price update indicates an ongoing decrease in TV panel prices, influenced by subdued demandand ongoing negotiations. In contrast, prices for mainstream-sized MNT and NB panels remain steady.
Entering the fourth quarter, TV panel shipments have noticeably weakened, with continuous price negotiations between buyers and sellers. Major TV brands have been consistently adjusting order demands since the latter half of the third quarter.
Faced with sluggish demand, panel manufacturers are attempting to slow down the decline in panel prices by expanding the scale of production cuts. The expected decline in TV panel prices for the entire month of November is anticipated to be comparable to the early estimates of the month.
Specifically, 32″, 43″, 50″, and 55″ panels are expected to decrease by USD 2 dollars, while 65″ and 75″ panels are expected to decrease by USD 3 dollars, and 85″ panels are expected to decrease by USD 5 dollars by the end of this month.
Entering the fourth quarter, there is a noticeable decline in demand for MNT panels. Some brand customers are beginning to request a reduction in panel prices. However, panel manufacturers are attempting to alleviate the overall price pressure by adjusting product combinations.
Mainstream specification panel prices are holding steady, with a slight decrease in prices for high-end specification panels.
It is anticipated that the prices of mainstream-sized MNT panels will remain stable in November, while larger-sized high-end models may experience a potential decline.
Entering the fourth quarter, there is a sustained weakening in demand for NB (Notebook) panels. There is a significant divergence in pricing perspectives between buyers and sellers.
Some brand customers believe that panel prices should start to decline, while panel manufacturers insist on maintaining stable prices. However, panel manufacturers are inclined to provide certain purchasing-scale customers with private concessions.
Therefore, it is expected that NB panel prices will remain stable in November at the current stage.
In the realm of specifications competition, desktop computers continue to possess numerous irreplaceable advantages. These include ease of upgrading, superior heat dissipation capabilities, and robust and durable construction, resulting in extended usage lifespans. As a result, desktop computers maintain a steadfast market demand. Due to the ease of component replacement in desktops, expandability remains a significant advantage for PC gamers. For creators and business professionals, desktop computers satisfy extensive external connectivity needs while offering superior heat dissipation. Furthermore, owing to the size limitations of laptops, desktop computers continue to provide a more comfortable user experience during prolonged usage.
Windows 10 Exit and Hardware Updates Set to Drive 2024 Upgrade Trend
In the latter half of 2022, brands and retailers aggressively cleared their inventories, a trend that continued into 2023, resulting in a sustained challenging period for the PC market. In recent years, the PC market has approached saturation, making it difficult to drive market growth through sheer quantity. Consequently, brand manufacturers have focused on business, gaming, and creator products. However, PCs inherently belong to a cyclical terminal market. With the Windows 10 operating system set to retire in October 2025 and Windows 11’s heightened hardware specifications requirements, products released before 2017 will require replacements. Additionally, it is anticipated that companies like Intel, AMD, and NVIDIA will gradually unveil new products in the latter half of 2023. This, coupled with the demands of the new operating system, is expected to trigger a noticeable upgrade trend among consumers, ultimately providing a glimmer of hope for the PC market. (Image credit: Unsplash_Alienwaregaming)
According to TrendForce research, demand for 100Hz LCD monitors surges, driven by gaming trends. Higher-performance gaming PCs in Chinese internet cafes and inventory restocking in global markets elevate the demand for 120Hz+ gaming panels. In 2Q23, LCD shipments with 100Hz+ rates surpass 10 million units, marking a remarkable 67.4% QoQ increase.
Of note, the shipment volume for 100Hz LCD monitor panels has surged by 273.9% in the same quarter, reaching a total of 2.2 million units. The cumulative shipment of 100Hz or higher monitor panels for 1H23 has reached 16.02 million units.
Anticipating 2H23, while early demand for 120Hz+ gaming models might taper, the shift to 100Hz models is expected to sustain shipments. The second-half volume is projected to grow by 21.4% from H1, reaching 19.4 million units, with a distribution split of 45.2% in the first half and 54.8% in the second half.
Expected to reach 35 million units, representing a remarkable year-on-year growth of 85.2%. Among these, an estimated 7.6 million units are attributed solely to the 100Hz models, with the possibility of further up
To counter the effect of 100Hz model demand on pure esports systems, gaming PCs are now defined as those with 120Hz+ panels. This could raise the annual gaming PC market size to 23-24 million units, signifying an 18.7% growth.