Apple


2023-12-22

[News] Apple Reportedly Accelerates Production of MR Headset “Vision Pro” for Potential February Launch

At the WWDC 23 in June this year, Apple introduced its first headset, Vision Pro. The device is set to be available for purchase as early as next year, with a price tag of USD 3,499.

According to the report citing sources by Mark Gurman, Apple has accelerated the production of the MR headset “Vision Pro” in China in recent weeks, suggesting preparations for a potential launch in February next year.

Reportedly, insiders have revealed that in the past few weeks, Apple has been in full production mode for the Vision Pro in China. The goal is to have the customer-facing business department ready by the end of January, allowing the product to debut in Apple’s retail stores in February.

Additionally, Apple has been rumored to have sent an email to software developers lately, encouraging them to use the latest tools to test their applications and submit software for feedback, indicating preparations for the Vision Pro’s imminent release.

The report highlights that the Vision Pro is Apple’s most intricate product to date. Due to its customized components, it requires assembly and packaging at the sales point, necessitating a sales strategy and equipment different from those used in the past.

As per a report by the Financial Times in May of this year, Apple initially aimed for annual sales of 3 million units for the Vision Pro, but later reduced the target to 1 million units. In July, there were further reports that due to the complex design of the Vision Pro and issues with the display yield, Apple lowered the target shipment volume from 1 million units to 400,000 units.

Considering factors such as pricing and the absence of certain essential features, TrendForce has previously anticipated a modest shipment volume of approximately 200,000 to 400,000 units for Apple Vision Pro in 2024.

The market’s response will heavily depend on the subsequent introduction of consumer-oriented Apple Vision models and the ability of Apple to offer enticing everyday functionalities that will drive the rapid growth of the AR market as a whole.

TrendForce also notes that the Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. However, a substantial price tag of USD 3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption.

Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.

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(Photo credit: Apple)

Please note that this article cites information from Bloomberg and Financial Times

2023-12-21

[News] TSMC’s Arizona Plant Rumored for Q1 2024 Trial Production, Securing Orders from Three U.S. Clients

According to a report by TechNews, TSMC’s Arizona-based Fab21, currently in the intensive equipment installation phase, has initiated the construction of a small-scale trial production line. With a small amount of equipment expected from multiple supply chain by the end of 2023, industry sources suggest that Fab21 is planning to commence trial production in the first quarter of 2024.

The reason behind TSMC’s anticipated trial production in the first quarter of 2024 stems from orders from its U.S. clients. Market reports indicate that among Fab21’s U.S. clients, in addition to major players like , NVIDIA CEO Jensen Huang has not ruled out placing orders with Fab21. Furthermore, there are indications that Intel, planning to outsource core computing to TSMC’s N3B process, is likely to place orders to Fab21 in the near future.

However, due to cost considerations, despite the commencement of a small-scale trial production line, the initial capacity increase for Fab21’s 4-nanometer process will not accelerate. This situation is expected to persist into the subsequent second phase of the 3-nanometer production line.

Looking back at TSMC’s progress in Arizona, the company announced the construction of the 12-inch wafer Fab21 in Arizona back in 2020, anticipating the commencement of formal equipment installation in the first quarter of 2024 and official mass production before the end of 2024. The initial phase of Fab21 will produce on the 5-nanometer process, with a monthly production capacity of 20,000 wafers.

TSMC later upgraded the initial processs from 5-nanometer to 4-nanometer. However, due to a shortage of skilled installation workers in the region, TSMC postponed the mass production start date to 2025.

In addition, the second phase of the project is currently slated for mass production in 2026, introducing the 3-nanometer process. The total investment for both phases amounts to $40 billion.

Industry sources also acknowledge that Fab21’s manufacturing costs are high, and its capacity cannot compete with TSMC’s fab in Taiwan, making U.S. client orders primarily a response to U.S. government requirements, with the majority of production still centered in Taiwan.

(Image: TSMC)

Please note that this article cites information from TechNews

2023-12-20

[News] Apple Supplier Qorvo Sells Chinese Test and Packaging Plant to Luxshare

The global provider of connectivity and power solutions Qorvo announced that it has reached a definitive agreement with Luxshare Precision for the acquisition of Qorvo’s assembly and test facilities in Beijing and Dezhou, China.

According to Qorvo’s official news, the companies anticipate completing the transaction by the first half of calendar 2024, subject to receipt of regulatory approvals and the satisfaction or waiver of other closing conditions.

Upon closing, Luxshare will acquire each facility’s operations and assets, which include the property, plant and equipment, as well as the existing workforce, to enable seamless continuity of operations. Qorvo will continue to maintain its sales, engineering and customer support employees in China to continue serving customers.

Following the close of the transaction, Luxshare will assemble and test products for Qorvo under a newly established long-term supply agreement. The Beijing and Dezhou facilities primarily support Qorvo’s highly integrated advanced cellular products.

Luxshare Precision Expected to Deepen Ties in Apple’s Supply Chain

Reportedly, to establish a presence in the Chinese Radio Frequency (RF) industry, Qorvo has set up facilities in Beijing and Dezhou, Shandong. The Dezhou facility is twice the size of the Beijing facility and is primarily engaged in the assembly, packaging, and testing of RF devices.

The product range includes RF switches, multiplexers, tuners, amplifiers, and various other series. At the time of the public information available, the Dezhou facility was responsible for packaging 75% of Qorvo products and testing 85%-90% of Qorvo products.

Now, Qorvo has decided to sell its Chinese factories, aiming to further reduce capital intensity, support the pursuit of long-term gross margin goals, and ensure continuity in serving Chinese customers.

This move aligns with the current development trends, and in the future, Qorvo intends to achieve continuous market presence in China and improve profitability through the collaboration with Luxshare Precision.

From the perspective of Luxshare Precision, one significant point of connection between Qorvo and its business lies in end customers. As widely known, one of Qorvo’s major clients is the consumer electronics giant Apple, and Luxshare Precision has been providing outsourced manufacturing services for Apple for many years, consistently deepening its integration into Apple’s supply chain.

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(Photo credit: Apple)

Please note that this article cites information from Qorvo

2023-12-15

[News] Matching Apple’s Vision Pro Momentum? Rumors Suggest Samsung Expediting XR Device Launch in Early 2024

With Apple’s Extended Reality (XR) headgear, Vision Pro, set to hit the market early next year, Samsung is reportedly making diligent preparations to unveil its own XR product.

According to a report from Pulse News, the English version of the Korean Daily Economic News website, data released by the United States Patent and Trademark Office (USPTO) on the 14th indicates that Samsung Display has recently filed for a new trademark, “Flex Magic,” sparking rumors that it is intended for Samsung’s next-generation XR headset.

Samsung Display mentioned in its application documents that the universal applications of its display panel include 3D Spectacles, Virtual Reality Headsets, Virtual Reality Goggles, and smart glasses. The company had also applied for the same trademark with the European Union Patent Office in November.

While filing a patent does not guarantee the release of a product, the South Korean industry believes that Samsung Electronics has made significant progress towards unveiling a new product.

Reportedly, industry insiders in South Korea reveal that Samsung has set a goal to launch an XR device early next year, potentially entering a new frontier in competition with Apple. Initially named “Galaxy Glass,” this device was originally scheduled for a later release next year.

In February of this year, Samsung Electronics officially announced its entry into the XR market in collaboration with Google and Qualcomm. It is expected that Samsung Electronics will handle hardware development, Google will manage software, and Qualcomm will provide chipsets specifically for the XR platform.

Reportedly, industry insiders in South Korea anticipate that its primary competitor, Apple’s Vision Pro, is expected to launch in the United States in March of next year, followed by expansion into other countries, with a starting price of USD 3,499.

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Please note that this article cites information from Pulse News.

2023-12-13

[Insights] The Battery Supply for iPhone 16 Might Come from India, with Safety Remaining the Top Priority

According to a news report from Financial Times, Apple has reportedly informed its supply chain, including battery suppliers such as China’s Desay Corporation and Taiwan’s Simplo Technology, of its inclination to shift the battery supply for the iPhone 16 to India. Apple is encouraging suppliers to relocate existing production capacity to India to expand production scale in the region.

TrendForce believes that, given the critical nature of battery components in terms of user safety, any error in battery assembly is unacceptable. As Apple’s certainty about production yields in India remains unclear, this move carries certain risks.

Apple Expedites iPhone Assembly Business Transfer to India to Mitigate Geopolitical Risks

As the world’s most valuable company, Apple’s supply chain strategy has always been a key factor in its success. Amidst geopolitical tensions between the U.S. and China, Apple faces significant pressure from both the investment community and U.S. policymakers to diversify its supply chain, prompting an acceleration in the transfer of iPhone assembly operations.

In recent years, Apple has been shifting part of its iPhone assembly business from China to India to mitigate production risks.

The choice of India as a manufacturing destination is influenced not only by its large and untapped population but also by proactive subsidy policies implemented by the Indian government, aiming to position India as an attractive manufacturing and export hub for multinational companies.

Additionally, the growth potential of the iPhone in the Indian market adds to the appeal of relocating iPhone production to India. 

Increased Risks as Battery Component Production Shifts to India amid Uncertain Yield Rates

Analyzing the manufacturing distribution for Apple’s iPhone 15 series in 2023 reveals Foxconn’s predominant role, with only specific Plus models being produced by India’s Tata Group.

This strategic move, based on TrendForce’s insight, is inferred to be influenced by the Plus models’ lower sales performance in previous generations and their specific product positioning. Apple seems cautious about shifting production to India entirely until the production standards of Indian manufacturing facilities are confirmed, especially for models with comparatively lower demand.

In the ever-evolving landscape of smartphone components, such as core processors and camera modules, upgrades occur almost annually. However, the upgrade pace for smartphone batteries has been notably slower.

This delay is attributed to the critical importance of safety in battery components. Given the potential risks to user safety, even a minor error in battery components could lead to significant harm to a smartphone brand.

Considering this, the manufacturing distribution for Apple’s iPhone 15 series suggests that Apple might not be entirely confident in the production yield rates in India.

If the decision to shift the production of batteries, which requires a special emphasis on safety, to India is solely driven by the need to mitigate geopolitical uncertainties, it indeed poses a certain level of risk for Apple.

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