In July 2023, global car sales faced a noticeable downturn, with 5.44 million vehicles rolling off the lot across 37 key markets—a 10% dip compared to June’s figures, according to TrendForce research.
The global automotive landscape is undergoing a decisive shift toward new energy vehicles (NEVs). TrendForce reports that in 1H23, NEV sales—which encompass battery electricity vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs)—soared to an impressive 5.462 million units, reflecting a growth of 33.6% YoY. Specifically, Q2 sales reached 3.03 million units, a 42.8% YoY surge, constituting 14.4% of total car sales for the period, and playing a pivotal role in 1H23 growth.
TrendForce’s global automotive PCB market outlook report indicates that as over half of the PCB industry's end-use applications are in consumer electronics, the economic downturn has had a more pronounced impact on the PCB industry compared to other components, especially when end-market demand has yet to show a significant recovery.
While gasoline cars still dominate exports, the tides are turning rapidly. NEVs accounted for a staggering 25% of Chinese auto exports 1Q23, establishing them as the focal point for future global expansion, according to TrendForce's report "An Analysis of the Overseas Expansion of Chinese Car Brands".
Furthermore, considering factors such as pricing and the absence of certain essential features, TrendForce anticipates a modest shipment volume of approximately 200,000 units for Apple Vision Pro in 2024.