Smartphone production is recovering due to seasonal demand and inventory adjustments. Top brands dominate. China's subsidy offers limited long-term impact. Market uncertainty demands agile, diversified strategies.

Key Highlights

• Smartphone production is recovering, primarily driven by seasonal demand and the conclusion of prior inventory adjustments.
• The global market remains highly concentrated, with a few leading brands accounting for a significant share of output.
• China's smartphone subsidy policy provides short-term stimulation for mid-to-low-end products but has limited long-term effectiveness in boosting overall market sales.
• Major brands are employing diverse strategies: some are solidifying their leadership, others are expanding into emerging markets or investing in technology R&D, while some face challenges from supply chain variables.
• Outlook for the latter half of the year remains uncertain; brands must enhance supply chain flexibility, diversify production bases, and adjust inventory strategies dynamically.

Table of Contents

1. Global Smartphone Production Grew by 4% QoQ for 2Q25 Due to Seasonal Demand Increase and the End of Inventory Adjustments for Whole Devices
   • Benefits of China’s Smartphone Subsidy Policy Are Limited
2. A Highly Concentrated Market with Top Six Brands Collectively Representing 80%
   • Market Shares of Top Six and Top Eight Smartphone Brands
   • Production Performance of Top 6 Smartphone Brands in 2Q25

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