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Since November 2016, LED light bulb vendors have lowered prices of their products for regional markets including Japan, Europe and the U.S. as part of their year-end promotions. The downtrend in prices became more noticeable at the end of the year. “Compared with the prior month, global average sales price (ASP) of 40-watt equivalent LED light bulb fell 3% to US$8.7 in December,” said Allen Yu, analyst for LEDinside, a division of TrendForce. “The global ASP of 60-watt equivalent LED light bulbs also saw a monthly decline of 2.4%, arriving around US$12.”
The LED chip subsidiary of China’s major LED supplier San’an Optoelectronics has just announced an 8% price hike for some its products that will take effect on January 10, 2017. Following four major waves of price increases implemented by participants in the global LED industry during 2016, San’an Opto is now leading another major price adjustment at the start of 2017. LEDinside, a division of TrendForce, believes that the main factor behind these price hikes is the rising costs of raw materials in the upstream of the supply chain, while warming demand and extremely low quotes also made the price increases more noticeable. LEDinside furthermore expects the material and manufacturing costs will play a central role in the pricing among industry players.
The value of the global LED market is estimated to grow 3.4% annually to US$14.8 billion in 2016, according to LEDinside, a division of TrendForce. The LED industry will again be under tremendous competitive pressure in 2017, and participants will need to accelerate their entries into more profitable niche markets such as fine-pitch LED displays, UV LEDs and IR LEDs. LEDinside forecasts that the value of the global LED market will total US$15.4 billion, up 4% from 2016.
LEDinside, a division of TrendForce, reports that the global average selling prices (ASPs) of LED light bulbs saw greater monthly drops in November than in October as branded light bulb vendors started to offer year-end promotional discounts and released new low-price products on the market.
After being steady for two consecutive months, prices of LED light bulbs began to drop noticeably in China during October, according to LEDinside, a division of TrendForce. Branded light bulb vendors operating in the Chinese market begin promotional pricing much earlier before Singles’ Day on November 11.
