Aug 5th, 2010------ Recent panel manufacturers are concerned about the excess inventory, causing doubts to the demand for LED TV backlight. According to LEDinside, an LED industry research division of TrendForce, Japanese TV brand vendors have come to Taiwan to seek LED material sources. Whether Taiwan’s LED manufacturers will successfully join in the supply chain of TV brand vendors of Japan and China will be the key for Taiwan LED industry to break a new record.
LEDinside’s survey showed that the Korean panel vendors have started to save LED stocks from the end of 2009. Therefore, when facing the slack season, they hit the break for LED procurement in advance. Taiwan-based panel manufacturers have formally adopted large quantities of LED backlight products; AUO is the fastest of all at this stage, creating short supply for its LED plant Lextar.
As for the Chimei Group, Chi Mei and Innolux require more integration, thus affecting the progress of LED TV backlight in 2010. Most of the Taiwanese manufacturers are in its initial stage, and the LED backlight module vendors indicated that their current inventory is at a safe level.
According to survey from research institute WitsView, the current panel and set inventory remains at more than 4 weeks, resulting in a great decline in CCFL panel price, making panel manufacturers hold a more conservative attitude towards LED backlight products. Whether it will affect the penetration rate of LED backlight products remains to be seen.
The shipment target for Samsung LED-backlit TV is very aggressive in 2010. Samsung Group saw LED as an important key component; therefore, they have been actively preparing the materials since the end of 2009. However, the retail price of LED-backlit TV is still high, which made end-market sales lower than expected in the first half of 2010. In addition, due to concerns of excessive panel inventory, Samsung’s product pull-in started to slow down at the beginning of Q1, and recently began to adjust its inventory.
After Samsung’s LED- backlit TV have successfully open up a market in 2009, other TV brand manufacturers are actively planning to implement LED-backlit TV. Nevertheless, to date, most manufacturers, including Sharp and Sony, are still behind schedule.
Therefore, LEDinside indicated that, in terms of panel makers’ inventory, apart from Samsung, other companies’ progress of launching LED TV, including those of China and Japan, still lag far behind; even Japanese brand vendors are actively seeking sources of LED materials in Taiwan. Therefore, in the upcoming months, with China’s National Day holiday and the arrival of Christmas, gaining orders from other companies aside from Korean companies is a critical point for Taiwan's LED manufacturers to achieve its target in sales performance.