The global laptop and PC market is gradually recovering, coupled with the rising trend of AIPC. Laptop brands, including Acer and ASUS, as well as major contract manufacturers like Foxconn and Quanta, have all released positive outlooks for 2024.

Semiconductor giants such as Intel, NVIDIA, AMD, Qualcomm, and others actively entered the AI PC chip market in the second half of 2023, positioning themselves strategically. Both laptop brands and terminal manufacturers have expressed expectations for this development.

Acer

Jason Chen, Chairman and CEO of Taiwan-based computer manufacturer Acer, stated on November 30th that they are currently tallying the sales performance of Acer during Black Friday and Cyber Monday, and the current results are satisfactory. Looking ahead to the PC industry next year, from an overall economic perspective, there are still many uncertain factors, but it appears to be better than this year.

Chen further pointed out that the impact of the pandemic has passed, inventory digestion has also concluded, and entering the traditional seasonal performance, the specific application of generative AI will bring a new wave of demand stimulation.

Regarding AI PCs, Chen emphasized that the transition to AI PCs will be a gradual process rather than a sudden occurrence. He anticipates this transformation will take place in both commercial and consumer markets in the future.

ASUS 

According to UDN’s report, ASUS, another major Taiwanese laptop manufacturer, emphasized the significance of AI PCs during its November investor conference. Co-CEO, S.Y. Hsu, highlighted that AI PCs represent a crucial turning point for the industry, promising a significant improvement in user experience and ushering in a new era for the PC industry.

While he acknowledged that consumer acceptance of AI PCs would take time to increase, he predicted that the penetration rate of AI PCs would reach single digits in 2024 and double digits in 2025, depending on the user experience and technological maturity of AI PCs next year.

Foxconn

For Taiwanese electronics contract manufacturer Foxconn, the outlook for the PC industry in the coming year is described as “very good” by Chiang Chih-Hsiung, General Manager of the B Group and Digital Health at Foxconn.

This indicates Foxconn’s positive expectations for performance in the PC-related industry. Foxconn had previously emphasized that, in addition to AI servers, it would collaborate with customers to expand its presence in the AI PC sector in 2024.

Quanta

In a public interview on November 30th, Chairman Barry Lam of Taiwanese electronics manufacturer Quanta discussed the overall outlook for the next year, emphasizing the role of generative AI in shaping future technological developments.

With the rapid growth in AI computing power demand, the market conditions for next year are quite optimistic. Lin is particularly bullish on the future prospects of three major products: AI PC, AI servers, and AI automotive electronics, with a special emphasis on the significant growth potential of AI PCs.

Quanta is optimistic about the growth momentum in this sector, especially with Microsoft set to launch the latest Windows featuring AI functions next summer. Quanta envisions continued collaboration with GPT in the future for PCs.

TrendForce’s Insight

TrendForce reports the global shipment of notebooks is expected to reach 167 million units in 2023—a YoY decrease of 10.2%. However, with inventory pressures easing, the notebook market is anticipated to return to a balanced supply and demand cycle in 2024. Overall shipment volume is forecast to reach 172 million units, marking a YoY increase of 3.2%.

As for AI PC, TrendForce believes that due to the high costs of upgrading both software and hardware, early development will be focused on high-end business users and content creators. This targeted group has a strong demand for leveraging AI processing capabilities to improve productivity efficiency and can also benefit immediately from related applications, making them the first-generation primary users.

The emergence of AI PCs is not expected to necessarily stimulate additional PC purchase demand. Instead, most upgrades to AI PC devices will occur naturally as part of the business equipment replacement cycle projected for 2024.

Nevertheless, looking to the long term, the potential development of more diverse AI tools—along with a price reduction—may still lead to a higher adoption rate of consumer AI PCs.

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• Key Development Period for AI PCs in 2024; Global Notebook Market Set to Rebound to Healthy Supply-Demand Cycle with an Estimated Growth Rate of 3.2%, Says TrendForce

(Photo credit: Pixabay)

In November 2023, Quanta, a Taiwanese electronics manufacturer, has announced a collaboration with the U.S. AR glasses technology provider Vuzix. Through the adoption of Vuzix’s waveguide technology and optical display components, Quanta is set to engage in mass production for smart glasses, with shipments expected to commence in 2024.

The contract manufacturer like Quanta has been strengthening its technical capabilities in the VR and AR domains in recent years, aiming to possess the capacity to provide comprehensive product solutions and seize opportunities in the flourishing virtual market.

TrendForce’s Insights:

1. Quanta Continues to Explore AR Glasses, Collaboration with Vuzix Aims for Expanded Applications

In recent years, Quanta has actively invested in the AR glasses sector, including collaborative efforts with STMicroelectronics in late 2020 to develop a reference design for AR glasses and a $20 million investment in the Israeli AR startup Lumus in 2021.

The ongoing partnership with Vuzix, planning for complete device shipments, underscores Quanta’s optimistic outlook on the application development and future business opportunities for AR glasses.

Given Quanta’s key product and service areas spanning mobile computing, home entertainment, IoT, and smart manufacturing, the current trend of the metaverse positions VR and AR devices as crucial gateways to enter and add value to these domains.

With Quanta transitioning from a device supplier to a platform service provider and implementing a comprehensive development strategy of hardware-software integration, the continued focus on AR glasses holds the potential to expand profit margins for Quanta.

Vuzix, in collaboration with Quanta, has secured a prominent position in the VR and AR device market through its wearable display technology. Notably, Vuzix has developed the world’s first Micro LED AR glasses and consistently received CES Innovation Awards from 2020 to the present year.

Their product highlights encompass AR technology for swim goggles, the establishment of a comprehensive smart glasses platform featuring microLED and waveguide technologies. The recently unveiled Ultralite S, focused on sports and fitness scenarios, seamlessly integrates with smartphones or smartwatches to display real-time activity data and information on the glasses, earning it the CES 2024 Innovation Award.

With Vuzix possessing critical optical technology and components across a broad product range, the collaboration aligns well with Quanta’s AR transformation, particularly enhancing Quanta’s QOCA telemedicine cloud platform in the medical field. The synergy between the two marks a harmonious and mutually beneficial partnership.

2. Contract Manufacturer Actively Strengthen VR and AR Tech Capabilities Through Collaboration and Investment to Seize Virtual Opportunities

In addition to Quanta, various contract manufacturers have been actively enhancing their technological capabilities in the VR and AR industry through collaborations, mergers, and investments. Notably, Foxconn has been investing in and collaborating with key players in the VR and AR device market since 2022, including XRSPACE, Varjo, and the early part of 2023 with Jorjin.

Looking at other contract manufacturers, GoerTek works with major clients like Meta, Sony, and PICO, Luxshare has Apple Vision Pro assembly orders, and Pegatron has handled products for Microsoft HoloLens and Oculus, while Quanta has been involved with Microsoft Mixed Reality Headset.

Therefore, for Foxconn and other companies aiming to enter this field, adopting more investment and collaboration strategies, or even directly acquiring key tech firms, will be the fastest way to rapidly strengthen their competitive position in the VR and AR market.

Looking at the overall supply chain of the VR and AR virtual device industry, the efforts of assembly plants to strengthen their technical capabilities go beyond providing assembly outsourcing. To a certain extent, this is also aimed at developing the ability to offer complete product solutions, catering to a broader customer base.

Given that these devices prioritize image precision and real-time capture, high-end products require more components and sensors. Moreover, the non-uniform design of head-mounted devices adds complexity to the assembly of VR and AR devices.

Additionally, not all companies have the resources and industry competitiveness, as in the case of Meta and Sony, to independently develop head-mounted devices from scratch. For many, obtaining a more comprehensive product solution and then making adjustments is a more practical approach. This necessitates contract manufacturers to have enhanced VR and AR technology and ODM capabilities. This way, amidst the flourishing opportunities in the virtual market, they can offer complete head-mounted device solutions.

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• [News] Apple’s Vision Pro Headset Set to Enter Mass Production, Chinese Supply Chain Expected to Contribute 60%

On October 31, 2023, Apple held a product launch event for its M3 chips. Reports suggest that Foxconn has secured a portion of existing MacBook Pro and iMac orders from Quanta. This marks the first time Foxconn has taken orders for higher-end MacBook Pro models.

The order distribution between Foxconn and Quanta has shifted, resulting in a more balanced competition. Quanta may need to expedite the introduction of new factory automation projects and relocate production facilities to reduce labor costs and regain its share of MacBook Pro and iMac orders.

TrendForce’s Insights:

1. Foxconn’s Notebook Factories Excel in Materials, Automation, and Factory Management

Up until 2022, Apple’s computer assembly supply chain was primarily served by two Taiwanese companies, Foxconn and Quanta. In the second half of 2022, Chinese company Wingtech Technology entered the Apple computer assembly supply chain for the first time, initially securing a small portion of orders for MacBook Air products. While they currently hold only a fraction of the orders, they will undoubtedly pose a significant challenge to Foxconn and Quanta in the future.

Quanta, favored by Apple for its tech-oriented approach, faces tough competition from Foxconn, known for its high degree of factory management and production line automation.

The reason for Quanta losing a portion of its high-end notebook orders might be linked to the minimal design differences between the new models featuring the M3 chip and their predecessors.

Moreover, their assembly, testing, and packaging processes remain alike. Hence, Apple adjusts order proportions in its supply chain according to the production yield and quotes from assembly factories as part of risk management. Material costs, labor expenses, and production-related costs are the main elements in the product cost structure. At this stage, labor costs in Shanghai are higher than in Chengdu.

Additionally, Foxconn is one of Apple’s computer case suppliers, giving it priority in material usage. Given Foxconn’s extensive projects for production line automation, their acquisition of Apple’s high-end M3 chip orders for the MacBook Pro has significantly bolstered their standing.

In the future, as long as Apple’s computer designs undergo minimal changes, Foxconn can enhance its output by accelerating the replication of similar production lines. This strategy aims to satisfy customer demands across production volume, costs, quality, and delivery time. Consequently, Foxconn’s aim to capture a share of Quanta’s orders is just a matter of time.

2. Quanta Needs to Accelerate Factory Automation and Establish Vietnam Facilities

Quanta’s factory in Shanghai, producing computer goods, operates within a labor-intensive industry. With the continual rise in local labor costs, recruiting in Shanghai, primarily an area with a service and finance-oriented workforce, becomes increasingly challenging. This scenario significantly impacts the overall workforce deployment in the production line.

Despite having facilities in Chongqing, the company’s strong presence of Apple repair centers in Shanghai anchors its focus there. Moreover, the ongoing establishment of Quanta’s Vietnamese facilities abroad will take time to address production capacity. Hence, Quanta might need to expedite factory automation in Shanghai to reduce labor usage, effectively cutting costs, and potentially regaining Apple orders.

Apple’s computer assembly has long been centered around China, but due to geopolitical influences, Quanta has ultimately shifted to establish production facilities in Vietnam

Vietnam has emerged as an electronic industry hub in the “China+1” strategy. Quanta should leverage local resources to transfer small-scale production lines to Vietnam for manufacturing. By obtaining brand verification for these products beforehand, they aim to shorten the preparation time before mass production, with the goal of reducing costs, improving yields, and regaining customer confidence.

Read more

• [News] Apple’s Exclusive AI Order Boosts Revenue via Foxconn’s FII Vietnam Plant
• Why Laptops Are Speeding Up the Rise of Vietnam?

(Photo credit: Pixabay)

In October 2023, Quanta revealed plans to open three new factories in California, USA, with the goal of creating state-of-the-art assembly lines for AI servers. Around the same time, Wiwynn shared its intentions to launch a server cabinet assembly plant in Johor, Malaysia, featuring advanced liquid cooling technology. Additionally, server contract manufacturing giants, Foxconn and Inventec, are strategically positioning their AI server manufacturing facilities both domestically and internationally to meet the expected demand for AI server orders in the 2024 market.

 TrendForce’s Insights:

1. Wiwynn and Quanta Open New AI Server Facilities, Enhancing Orders from Major U.S. Cloud Service Providers

Both Wiwynn and Quanta are contract manufacturers for cloud service giants such as Meta, Microsoft, and AWS. These three cloud service providers accounted for nearly 50% of the global server procurement in 2023. They’re doing this to keep up with the growing demand for AI servers, especially in the latter part of 2023, driven by applications like ChatGPT. Big cloud service providers, have allocated a significant chunk of their global server orders to these manufacturers, giving AI servers a top spot over regular servers.

Wiwynn, in particular, has set up shop in Malaysia to meet the surging demand for AI servers. Due to factors like the trade tensions between China and the U.S. and tariff avoidance measures, they are shifting their manufacturing capacity and equipment from their Guangdong factory in China to locations in Taiwan and Malaysia. This transition is expected to be completed between the end of 2023 and early 2024, making it easier to manage resources on a global scale.

Quanta’s smart move to open new assembly fabs near major U.S. cloud service providers allows them to deliver quickly to data centers in Europe and the U.S., saving on transportation costs and ensuring speedy deliveries. Both major Taiwanese manufacturers are optimistic about their orders for AI servers. This optimism allows them to expand their manufacturing capabilities in existing and new locations to strengthen partnerships with the big cloud players.

2. Leading Taiwanese Server Manufacturers Expand Production at Home and Abroad, Anticipating a Multi-Fold Growth in AI Server Shipments by 2024

Major companies like Foxconn and Inventec are actively expanding their production facilities, both in their home country and abroad, to prepare for the expected increase in orders for AI servers from leading cloud service providers in 2024.

Fii and Ingrasys Inc., two important subsidiaries of Foxconn, dedicated to handling orders and manufacturing for servers. They have their own server assembly plants in various locations, including China, the United States, Europe, Vietnam, and Taiwan. They follow an integrated supply chain model, starting from producing motherboards to assembling complete server cabinets. Once the assembly is done, they ship the products to the data centers of cloud service providers. To meet the anticipated high-end AI server orders in 2024, Ingrasys Inc. added new production lines in the second quarter of 2023 to meet the demands of AI server manufacturers.

Inventec, a manufacturer that specializes in making server motherboards, expects a steady demand for AI servers in 2024-2025. With this expectation, they started construction at their factory in Thailand in Q3 of 2023. By Q4 of 2024, the factory will undergo production line testing, and mass production could begin as early as the first quarter of 2025 to meet the needs of major manufacturers. The new factory in Mexico is expected to match the production capacity of their Chinese facility. It has already started limited production and is expected to be in full operation by Q4 of 2024.

The four major contract manufacturers in Taiwan, specializing in server production, are either adding new production lines to their existing facilities or building new factories overseas between Q2 to Q4 of 2023. This undoubtedly shows their positive attitude to AI server shipments in 2024. As the use of AI servers continues to grow, market demand is expected to significantly increase year by year, which is likely to bring substantial revenue, profit, and production advantages to these contract manufacturers.

Source to China Times, in response to increased visibility in AI server orders and optimistic future demand, two ODM-Direct based in Taiwan, Wiwynn, and Quanta, are accelerating the expansion of their server production lines in non-Chinese regions. Recently, there have been updates on their progress. Wiwynn has completed the first phase of its self-owned new factory in Malaysia, specifically for L10. As for Quanta, has further expanded its L10 production line in California, both gearing up for future AI server orders.

Wiwynn’s new server assembly factory, located in the Senai Airport City in Johor, Malaysia, was officially inaugurated on the 12th, and it will provide full cabinet assembly services for large-scale data centers. Additionally, the second phase of the front-end server motherboard production line is expected to be completed and operational next year, allowing Wiwynn to offer high-end AI servers and advanced cooling technology to cloud service providers and customers in the SEA region

While Wiwynn has experienced some slowdown in shipments and revenue due to its customers adjusting to inventory and CAPEX impacts in recent quarters, Wiwynn still chooses to continue its overseas factory expansion efforts. Notably, with the addition of the new factory in Malaysia, Wiwynn’s vision of establishing a one-stop manufacturing, service, and engineering center in the APAC region is becoming a reality.

Especially as we enter Q4, the shipment of AI servers based on NVIDIA’s AI-GPU architecture is expected to boost Wiwynn’s revenue. The market predicts that after a strong fourth quarter, this momentum will carry forward into the next year.

How significant is the demand for AI servers?

According to TrendForce projection, a dramatic surge in AI server shipments for 2023, with an estimated 1.2 million units—outfitted with GPUs, FPGAs, and ASICs—destined for markets around the world, marking a robust YoY growth of 38.4%. This increase resonates with the mounting demand for AI servers and chips, resulting in AI servers poised to constitute nearly 9% of the total server shipments, a figure projected to increase to 15% by 2026. TrendForce has revised its CAGR forecast for AI server shipments between 2022 and 2026 upwards to an ambitious 29%.

Quanta has also been rapidly expanding its production capacity in North America and Southeast Asia in recent years. This year, in addition to establishing new facilities in Vietnam, they have recently expanded their production capacity at their California-based Fremont plant.

The Fremont plant in California has been Quanta’s primary location for the L10 production line in the United States. In recent years, it has expanded several times. With the increasing demand for data center construction by Tier 1 CSP, Quanta’s Tennessee plant has also received multiple investments to prepare for operational needs and capacity expansion.

In August of this year, Quanta initially injected $135 million USD into its California subsidiary, which then leased a nearly 4,500 square-meter site in the Bay Area. Recently, Quanta announced a $79.6 million USD contract awarded to McLarney Construction, Inc. for three construction projects within their new factory locations.

It is expected that Quanta’s new production capacity will gradually come online, with the earliest capacity expected in 2H24, and full-scale production scheduled for 1H25. With the release of new high-end AI servers featuring the H100 architecture, Quanta has been shipping these products since August and September, contributing to its revenue growth. They aim to achieve a 20% YoY increase in server sales for 2023, with the potential for further significant growth in 2024.