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[News] Apple Reportedly Joins the Foldable Phone Market, Setting Stage for Three-Way Competition
Currently, the global foldable phone market is dominated by non-Apple players, with Samsung and Huawei acting as the key players, continuously expanding their related product lines. Although Apple has yet to debut any foldable hardware, rumors cited by a report from Economic Daily News suggest they are actively working to catch up by accelerating product development.
Sources cited by the same report suggest that Apple is highly likely to launch its first foldable hardware product either this year or next year, potentially signaling a shift to a three-way competition in the foldable phone market.
Currently, Samsung and Huawei collectively hold over 80% of the global foldable phone market share, making them highly influential in the market. Industry sources cited by the report believe that with Apple entering the foldable phone market, a reshuffle is inevitable, offering consumers not only more product choices but also potentially lower prices compared to the current landscape.
It is reported that in the past, most foldable phones were priced starting at USD 1,000, with some flagship models even priced at USD 1,500. With Samsung and Huawei potentially introducing more affordable foldable phones this year, it is expected that foldable phones priced below USD 1,000 will become increasingly common in the future.
Industry sources cited by the same report point out that the battleground for mobile phone brands will still be in flagship models, as the specifications and features of flagship phones determine the technological prowess of the brand. Therefore, whether it’s Samsung, Huawei, or even Apple, they will all compete vigorously in this market.
The market for budget-friendly phones is currently not well-defined and is primarily in the early stages of development, focused on testing the waters. It is estimated that it will take another two to three years for this market segment to become more stable.
Same sources cited by the report suggest that with Samsung and Huawei continuously investing in the foldable phone market, Apple is pressured to launch a foldable phone to keep up and not fall behind. However, the biggest challenge lies in how Apple can launch a foldable phone later but still seize the initiative, potentially attracting loyal Apple fans without affecting the sales of existing iPhone models.
According to the analysis released by TrendForce in the second half of last year, Apple’s development in the folding field still requires time. Apple’s foray into foldables has been tepid, to say the least.
Yet, Apple’s unwavering obsession with user experience could be the culprit. Furthermore, persistent challenges with foldable tech—think panel evenness and hinge design—might be holding them back.
But here’s the kicker: Achieving perfection with larger foldable panels is somewhat simpler than their smaller counterparts. Could this mean Apple might leapfrog right into medium-sized foldable products—like laptops or tablets? Only time will tell.
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(Photo credit: Apple)
