TrendForce’s Analysis of Notebook CPU Market 2022-2024

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According to the latest report from TrendForce, the primary factors influencing the global market share of notebook CPUs in 2024 can be categorized into “Architectural Design” and “Economic Factors.”

“Architectural Design” as a long-term factor affecting market share:

(1) Both AMD (AMD 3D V-Cache) and Intel (Intel Foveros Direct) may potentially integrate 3D packaging technology into notebook computers in the future.

(2) Apple’s M-series processors, using the Arm core architecture, as well as Intel processors, have adopted a big/little core hybrid design. AMD might also introduce this in the Ryzen 8000 series.

(3) Despite further advancements in processor technology by 2024, the notebook computer market remains highly sensitive to the cost for IT equipment.

“Economic Factors” as more immediate influencers of market share:

(1) Until 2024, a return to lower interest rates in the global economic environment could favor corporate expansion of capital expenditure. This could result in increased procurement of business-oriented notebook models, potentially allowing Intel to further expand its CPU market share beyond 70% in the business sector.

(2) Concerns about economic prospects among global citizens until 2024 could have significant negative implications for the consumer notebook computer market. With the restart of physical economic activities, the demand for consumer-oriented notebook models has declined from the high levels seen during the pandemic. Consequently, the consumer market demand outlook for 2024 remains uncertain. For AMD, which relies more on consumer market demand, changes in market share may be harder to predict compared to Intel.

In the post-pandemic era, AMD, Arm/Apple, and Intel are pursuing distinct technological competition strategies to capture market share in the personal computing market.

AMD:

(1) The Socket AM5 platform is poised to aid AMD CPUs in achieving substantial performance and efficiency gains.

(2) The AMD Ryzen 7040 incorporates an artificial intelligence engine to emphasize AI computing performance’s importance in the thin and light notebook market.

Arm/Apple:

(1) The M2 Ultra processor heralds Apple’s complete transition of personal computing products to the Arm core. Apple Mac computer products will no longer be sold with Intel processor.

(2) The Apple M-series processors, built on the Arm core architecture, facilitate a “fanless design” to maintain MacBook’s slim profile. This feature highlights its irreplaceable positioning in the portable notebook computer market, emphasizing portability.

Intel:

(1) With the waning trend of the “hybrid work mode,” Intel is optimistic about diversified development in the post-pandemic era for desktop computer products. This includes microcomputers, micro workstations, and general workstations. Due to the characteristic of continuous operation for 24 hours, desktop computers still possess unique attributes that cannot be replaced by notebook computers.

(Photo credit: Intel)