With slowed global growth and weak demand in consumer and automotive markets, AI infrastructure drives MLCC profit; polarization ahead as high-end product demand rises, impacting vendor strategies.

Key Highlights

• Global economic slowdown, US-China easing offers short respite for tech materials and costs, but cautious demand persists.
• US weak job market, China's sluggish consumer momentum, and cautious orders dampen confidence.
• ODMs adopt conservative inventory strategies, MLCC price declines moderate, yet competition and cost pressures persist.
• AI infrastructure creates strong demand for high-end MLCCs, providing new growth momentum for vendors.
• Automotive market faces limited growth amid NEV competition and policy shifts, with pricing pressure easing.
• Industry polarizes: high-end MLCC demand rises while standard consumer demand stagnates, reshaping 2026 product and pricing strategy.

Table of Contents

1. With Global Economy Showing Sluggish Growth, MLCC Suppliers Will Moderate Price Reductions for Consumer and Automotive MLCCs in 1Q26; AI Infrastructure Orders Will Be Crucial for Revenue and Profit
2. As Economic Growth Slows Down, OEMs Plan Their 1Q26 Orders Conservatively, and ODMs Face Mounting Pressure to Reduce Costs
3. In Addition to Stabilizing Prices of Consumer MLCCs, Suppliers Will Also Optimize Their Product Mixes, Focus on High-End MLCC Orders, and Differentiate Their Competitive Pricing Strategies
4. Trendforce's View 

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