In early September 2025, Apple introduced three new Apple Watch models. While the upgrades were relatively incremental, Apple’s broader strategy throughout the year provides valuable insights into the development trajectory of the smartwatch industry in 2025. AI-driven innovation has become the core focus. Leveraging long-term behavioral data analysis and multi-sensor integration, Apple is gradually shifting from simple health tracking to health prediction and personalized recommendations.

On the hardware front, the emphasis is on innovations in display and sensing. These include foldable displays, blood pressure monitoring patents, and advanced high-efficiency display technologies designed to enable video communication, gaming, and even medical-grade applications. However, the market’s pace of innovation remains limited. Without breakthrough features, replacement demand is likely to continue weakening, leaving the smartwatch industry facing a potential growth bottleneck.

Key Highlights

• Apple leads smartwatch development with AI-driven innovation focus.
• Uses long-term behavioral data and multi-sensor integration for a shift from basic tracking to health prediction and personalized recommendations.
• Hardware innovation centers on displays and sensing, including foldable screens, blood pressure monitoring patents, and high-efficiency technologies for communications, entertainment, and medical applications.
• Industry innovation pace is limited; lack of breakthrough features weakens replacement demand, risking a growth bottleneck.

Table of Contents

1. Three New Apple Watch Models Launched — Significant Updates in Ultra 3 and SE 3
   • Figure 1: Key Highlights of Apple Watch Ultra 3 Redesign
2. Apple Watch Software Development: Wearable Behavior Models Driving Long-Term Engagement
   • Figure 2: Apple WBM Architecture and Training Workflow
3. Apple Watch Hardware Development: Foldable Displays and Built-In Cameras as Value Drivers
   • Figure 3: Overview of Apple Foldable Display and Camera Patents
4. Strategic Positioning and Competitive Analysis
   • Figure 4: Google SensorLM Operating Framework and Key Features
5. TRI’s View

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