[News] Samsung, Kingston Reportedly Lift SSD Prices by Over 10%, More Hikes Likely in Coming Weeks

Another wave of SSD price increases may be on the horizon. According to Wccftech, citing Chinese outlet ITHome, sources say Samsung Electronics has issued a notice raising SSD prices by more than 10%, while Kingston is also set to increase prices across its entire SSD lineup starting this week, with adjustments of at least 10%.

This suggests that SSDs such as the Samsung 990 PRO 1TB, currently priced around $300–$330, could rise to nearly $330–$360, marking new highs. Just last year, similar 1TB SSDs were available for under $100, meaning prices have surged roughly 3–4×, Wccftech notes.

ITHome indicates that, given the leading positions of Samsung Electronics and Kingston in the industry, the latest price adjustments are likely to lift pricing expectations among other market participants. As a result, SSD retail prices could see another round of increases from already elevated levels.

The immediate impact of these price adjustments is expected to be felt at the wholesale level, where distributors begin acquiring inventory at higher costs, Guru3D notes. Retail pricing typically follows, as existing stock is gradually sold off and replaced by shipments reflecting the updated pricing structure. As the report highlights, this dynamic could drive a steady rise in consumer SSD prices over the coming weeks.

Notably, as Wccftech reports, this marks the second SSD price hike this month. Samsung Electronics and Western Digital have raised prices for high-end M.2 SSDs by as much as 2×, with prices climbing almost immediately across multiple regions. In some cases, 8TB SSDs are now selling for over $4,000.

Amid rising prices, counterfeit Samsung SSDs have also begun to surface in the market. As noted by TechRadar, citing German tech site ComputerBase, an Austrian buyer reportedly received two Samsung 990 Pro drives from a retailer that were later confirmed to be fake. ComputerBase adds that counterfeit products are particularly lucrative under current market conditions.

Underlying these price moves, broader NAND market dynamics are also tightening. According to TrendForce, the NAND Flash market continues to be driven by demand from AI and data centers, with price increases spreading across the entire product portfolio. Overall, NAND Flash contract prices are expected to rise by 70–75% QoQ in 2Q26.

TrendForce notes that anticipation is growing among buyers that client SSD prices will rise further, even as PC demand has yet to recover. There are also concerns that server demand could absorb available capacity, prompting buyers to restock inventory.

Read more

• [News] PSMC Raises DRAM and NAND Prices in Mar–Apr; Micron and Intel EMIB Programs Reported to Advance
• AI Server Demand to Drive Memory Contract Price Increases in 2Q26 as CSPs Secure Supply via Long-Term Agreements

(Photo credit: Samsung)