Research Reports

Surging Memory, Panel, and Precious Metal Prices Weigh on TV Brand Profitability; 2026 Global Shipments Face Further Downward Revision

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Last Modified

2026-01-29

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Update Frequency

Aperiodically

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Format

PDF



Market Flash is a dedicated membership program that provides clients with access to special reports on display-related markets, offering timely insights and exclusive research updates through a secure delivery platform. Reports are typically provided in PDF format and released on an ad-hoc basis.

Key Highlights

  • Global TV shipments in 2026 are projected at 194.81 million units, down 0.6% YoY
  • Concurrent price hikes in memory, display panels, and precious metals are pushing up TV production costs, making retail price increases for new models increasingly likely
  • Memory’s share of TV BOM cost is expected to rise from 2.5–3% to 6–7% amid the current price surge

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