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Surging Memory, Panel, and Precious Metal Prices Weigh on TV Brand Profitability; 2026 Global Shipments Face Further Downward Revision

Last Modified

2026-01-29

Update Frequency

Aperiodically

Format

PDF

Market Flash is a dedicated membership program that provides clients with access to special reports on display-related markets, offering timely insights and exclusive research updates through a secure delivery platform. Reports are typically provided in PDF format and released on an ad-hoc basis.

Key Highlights

Global TV shipments in 2026 are projected at 194.81 million units, down 0.6% YoY
Concurrent price hikes in memory, display panels, and precious metals are pushing up TV production costs, making retail price increases for new models increasingly likely
Memory’s share of TV BOM cost is expected to rise from 2.5–3% to 6–7% amid the current price surge

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Category: LCD , OLED , Panel Industry , Display Supply Chain

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