Research Reports

Rising Memory Prices Redefine Notebook Brand Resilience, 2026 Global Shipments Cut Again to a 5.4% YoY Decline

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Last Modified

2025-12-29

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Update Frequency

Aperiodically

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Format

PDF



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Key Highlights

  • Notebook Brand Resilience Begins to Diverge as Supply-Chain Capabilities Emerge as a Key Differentiator
  • Apple Leverages Supply-Chain Integration Advantage to Support Entry-Level Product Deployment Strategy
  • Lenovo's Scale Advantage Supports Pricing Resilience and Market Share Flexibility
  • HP Faces Relative Challenges as Supply Flexibility Emerges as a Near-Term Uncertainty
  • Shipment Revision Risks Concentrate on Entry-Level and Consumer Segments
  • 2026 Shipment Outlook: Baseline Scenario Cut, Further Revisions Possible Under Bear Case
  • Memory Price Storm Leaves Notebook LCD Panels Unscathed No More, 2026 Panel Shipment Momentum to Be Constrained
  • OLED Notebook Panel Shipments to Maintain Growth in 2026, but Penetration Pace Set to Slow
  • Panel Prices Under Pressure Amid the Crowding-Out Effect of Rising Memory Costs

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Global Notebook Shipment Forecast





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