TCL and Sony’s Joint Venture Could Challenge Samsung Electronics’ TV Market Leadership by 2027, Says TrendForce

Last Modified

2026-01-21

Update Frequency

Aperiodically

Format

PDF

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Key Highlights

Once TCL takes over Sony’s home entertainment business, their combined TV market share could approach 20% by 2027
TCL CSOT and AUO are expected to benefit on the panel supply side, while MOKA is set to become the primary OEM for the new Sony TV brand
The exit of Japanese TV brands is accelerating, with Chinese brands’ global market share projected to rise toward 50%

Category: LCD , OLED , Panel Industry , Display Supply Chain