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Of three applications, panel prices posted a large decline which resulted from the weak demand in 3Q10 hot season. What the industry encounter recently are the diminishing profit from large-sized panels, and the necessity to lower the cost.
According to WitsView’s latest survey on LCD monitors, in August 2010, the global top ten LCD monitor brand vendors’ main strategy was to clear away the inventory which was piled up from 2Q10. In response to the continued decline in IT panel prices, panel procurement and set production volume were revised downward to reduce the loss.
According to the latest survey by WitsView, large-sized panel shipment posted a 2% MoM increase to 51.79 million units in August. Downstream vendors restocked early in preparation, leading to the record high shipment in large-sized panels in 2Q10. However, since the end-market demand was worse than expected, the rising inventory among downstream vendors become the top priority to clear away.
Based on a survey by WitsView, a research division of TrendForce, in the panel procurement volume among China TV brands, LED ratio reached 14.5% in 2Q10, growing by 2.7 times QoQ in quantities compared to a 4.8% ratio in 1Q10.
According to the latest survey by WitsView, global LCD monitor shipment from the top ten SIs dropped by 1.3% MoM to 11.77 million units, marking a shipment decline for four consecutive months. The end-market demand in Europe and the US market remained weak, coupled by the slow economic growth in China due to the natural disasters, demand for summer sales promotion was not as strong.