[Insights] Early September Panel Prices: TV, MNT, NB Prices Seen Flat; NB Demand May Weaken Further in 4Q

．TV

TV panel demand continues to strengthen in September. Ahead of the year-end peak season, major brands are expected to increase TV panel purchases by 15% QoQ in 3Q, giving panel makers greater confidence that prices will stabilize. Meanwhile, major panel makers are planning longer production adjustments during China’s October National Day holiday to keep supply and demand more balanced and support panel prices. Based on current trends, TV panel prices are expected to be flat across all sizes in September.

．MNT

Monitor panel demand has stabilized in September compared with the previous two months, though overall 3Q demand remains weaker than in 1H. However, with upstream component costs continuing to rise, panel makers have little room to adjust prices. Brand customers also understand the situation and are not pushing aggressively for price reductions. Based on current trends, prices for mainstream monitor panels are expected to remain flat across the board in September.

．NB

Notebook panel demand remains weak in September, with major brands’ 3Q purchases potentially falling 15–20% QoQ and possibly declining sharply again in 4Q. This reflects substantial demand pull-in during 1H, with brands likely to place greater emphasis on inventory control toward year-end. Panel makers are therefore facing a sharp drop in 3Q shipments, but high component costs leave them unwilling to make significant price concessions. Based on current trends, prices for mainstream notebook panels are expected to remain flat across the board in September.