[News] Intel to Launch New Automotive AI Chips, Competing with NVIDIA and Qualcomm

2024-01-11 Emerging Technologies editor

On January 9th, Intel unveiled its latest automotive AI chips, entering into direct competition with rivals NVIDIA and Qualcomm in the automotive chip market. In a bid to strengthen its position, Intel also announced the acquisition of automotive chip company Silicon Mobility.

Reportedly, Intel stated that Silicon Mobility, a French startup, specializes in designing System-on-a-Chip (SoC) technology for controlling electric vehicle motors and in-car charging systems, along with software. The acquisition amount was not disclosed by Intel.

As per Reuter citing from Intel’s automotive business chief Jack Weast, he has indicated that, intel’s new automotive system on a chip products will adapt the company’s recently launched AI PC technology for the durability and performance requirements of vehicles.

Weast further clarified, “Intel will not require automakers to use advanced driving chips designed by its former Mobileye unit, he said. Instead, automakers can have Intel incorporate their own chiplets to enable specific functions into the Intel system at a lower cost.”

Intel’s chips designed for infotainment systems are already integrated into 50 million vehicles. As the automotive chip market continues to expand, the demands on chips are increasing, covering technologies such as autonomous driving, upgradable in-car system software, and complex dashboard displays amid strong competition from NVIDIA and Qualcomm.

Weast has addressed ahead of the CES technology show in Las Vegas that Chinese automaker Zeekr will be the first automaker to use Intel’s AI system on a chip to create “an enhanced living room experience” in vehicles, including AI voice assistants and video conferencing. Zeekr, an electric vehicle brand under the Geely Holding Group, is a customer of both Intel and NVIDIA.

Intel will try to separate itself from rivals by offering chips that automakers can use across their product lines, from lowest-priced to premium vehicles, Weast said.

According to Reuter, Weast addressed reporters in a conference call before the announcement at the CES technology show in Las Vegas, stating, “Intel has done a pretty terrible job communicating our success in automotive, We are going to change that.”

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(Photo credit: Intel)

Please note that this article cites information from Reuter and Commercial Times