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TrendForce’s latest investigations indicate that global TV shipments in 3Q25 totaled 49.75 million units, representing a 6% increase QoQ but a 4.9% decrease YoY. This is the first time in history that third-quarter shipments have fallen below 50 million. The decline is attributed to extended TV replacement cycles, increased demand driven by tariff concerns, and the reduced influence of China’s subsidy initiatives.
Despite challenges from geopolitical tensions and tariff uncertainties, the global notebook market is showing signs of recovery in 2025. TrendForce reports that notebooks currently continue to enjoy U.S. tariff exemptions when imported from Southeast Asia. Combined with earlier supply chain relocation to the region in response to U.S. tariff measures under the Trump administration, production capacity has now gradually come online. This will help drive notebook shipments to grow by 2.2% YoY in 2025, surpassing 180 million units.
TrendForce’s latest investigations reveal that global smartphone production reached 300 million units in 2Q25, up 4% QoQ and 4.8% YoY, driven by seasonal demand and the recovery of brands such as Oppo and Transsion following inventory adjustments. While macroeconomic headwinds continue to dampen demand for consumer electronics, the upcoming peak season and e-commerce promotions are expected to support sequential growth through the second half of the year.
Apple is set to unveil four flagship devices—the iPhone 17, the iPhone 17 Air (tentative name), iPhone 17 Pro, and iPhone 17 Pro Max. Beyond a refreshed design, the new lineup will feature enhancements in processor performance, thermal management, and imaging capabilities, all of which are expected to help stimulate demand. TrendForce projects that total shipments of the iPhone 17 series will rise by 3.5% compared with the iPhone 16 lineup in 2024, with the Pro series remaining the main sales driver. However, sluggish global economic conditions and the potential for higher prices on premium models may temper overall demand.
TrendForce’s latest investigations reveal that the anticipated launch of Apple’s first foldable device in the second half of 2026 is expected to lift foldable phone penetration from 1.6% in 2025 to over 3% in 2027. The evolution of foldable phones from multi-part hinge assemblies to integrated hinge designs, coupled with breakthroughs in materials, structures, and thickness, has enabled thinner and lighter devices. Among these advances, hinge technology has emerged as a key competitive focus.
