TrendForce’s latest TV industry research reveals that the global TV market in 2Q26 was still influenced by increasing memory prices and brands’ early efforts to prepare for demand in the second half of the year. This led to a 1.1% QoQ decrease in shipments. Nonetheless, total shipments for the first half of the year increased by 1.3% YoY to 93.74 million units, reaching the highest for this period since the COVID-19 pandemic began.
TrendForce’s latest market research shows that the global OLED monitor market maintained strong growth momentum in 2Q26. Shipment growth was driven by the launch of new models, strong demand generated by China’s 618 shopping festival, and the continued adoption and promotion of 27-inch QHD monitors, the market’s dominant product segment.
TrendForce’s latest smartphone industry research reveals that escalating component costs—led by memory—are expected to significantly raise production expenses for Apple’s next iPhone 18 series. For the 256 GB model, the BOM cost is estimated to increase by about 38% YoY, making higher retail prices unavoidable. Apple may offset some of these costs by reducing gross margins to prevent weakening consumer demand, aiming to keep prices manageable, maintain shipment volumes, and grow market share.
Apple's decision to raise prices across the entire MacBook lineup has reshaped market expectations, according to TrendForce’s latest notebook market research. Even premium brands are now being forced to pass part of their rising costs on to consumers, reinforcing expectations of higher notebook prices and making consumers more cautious about upgrading their devices.
TrendForce's latest AMOLED technology and market report reveals that Apple plans to gradually adopt OLED panels capable of achieving 95% coverage of the BT.2020 color gamut across future MacBook Pro, iPad Pro, and iMac product lines.
