- About Us
-
Research Report
Semiconductors
LED
Consumer Electronics
Emerging Technologies
- Selected Topics
- Membership
- Price Trends
- Press Center
- News
- Events
- AI Agent
Apple's decision to raise prices across the entire MacBook lineup has reshaped market expectations, according to TrendForce’s latest notebook market research. Even premium brands are now being forced to pass part of their rising costs on to consumers, reinforcing expectations of higher notebook prices and making consumers more cautious about upgrading their devices.
TrendForce's latest AMOLED technology and market report reveals that Apple plans to gradually adopt OLED panels capable of achieving 95% coverage of the BT.2020 color gamut across future MacBook Pro, iPad Pro, and iMac product lines.
TrendForce’s latest figures reveal that global smartphone production reached around 284 million units in the first quarter of 2026, marking a 1.7% YoY decline. Despite a sharp rise in memory prices since the second half of 2025, the effect on production was minimal because brands still held inventories of cheaper memory components. Additionally, consumer expectations of higher prices in the future have helped sustain short-term demand, cushioning the impact of rising memory costs on production during the quarter.
TrendForce’s latest research reveals that the current AI notebook market is primarily driven by Intel, AMD, Apple, and Qualcomm. However, as it stands, the industry still lacks products capable of fully demonstrating the value of on-device AI computing at scale and creating compelling upgrade incentives for consumers.
According to the latest research by global market intelligence firm TrendForce, branded TV shipments worldwide reached 47.12 million units in 1Q26, marking a 3.3% YoY increase and achieving a post-COVID-19 pandemic high for the same period. However, a QoQ comparison shows a 12.7% decline. Although the demand side of the TV market remained conservative in 1Q26 due to the traditional slow season and a reduction in China’s trade-in subsidies, the tight supply of DRAM and NAND Flash—driven by AI server and advanced computing demands—caused a significant price surge for memory components used in TVs in late 2025. To mitigate subsequent cost pressures, TV brands initiated early stocking activities and order pull-ins, which became the primary driver supporting shipment growth in 1Q26.
