TrendForce’s recent research into the notebook industry shows that CPU supply has markedly improved since 2Q26, enabling brands to gradually normalize their procurement and manufacturing processes. Meanwhile, persistent increases in DRAM and SSD costs have led brands to accelerate their procurement strategies to secure components earlier, resulting in shipment volumes exceeding expectations in the first half of the year. Nonetheless, the ongoing rise in memory prices, along with increased CPU costs, has further amplified cost pressures on notebook brands.
TrendForce’s latest smartphone industry research indicates that Apple plans to adjust its product launch schedule starting in 2026, splitting new releases between fall and spring. This fall will see the debut of the flagship iPhone 18 Pro and Pro Max, along with the highly anticipated iPhone 18 Fold (tentative name), Apple’s first foldable smartphone. The standard iPhone 18 and other variants are expected to follow in the first quarter of 2027.
TrendForce’s latest display industry research reports that memory supply shortages and rising prices continue to intensify cost pressures across the smartphone supply chain, affecting smartphone brands’ shipment plans for 2026. However, sustained demand from the secondary and repair markets is supporting stronger-than-expected smartphone panel demand.
TrendForce’s latest TV industry research reveals that the global TV market in 2Q26 was still influenced by increasing memory prices and brands’ early efforts to prepare for demand in the second half of the year. This led to a 1.1% QoQ decrease in shipments. Nonetheless, total shipments for the first half of the year increased by 1.3% YoY to 93.74 million units, reaching the highest for this period since the COVID-19 pandemic began.
TrendForce’s latest market research shows that the global OLED monitor market maintained strong growth momentum in 2Q26. Shipment growth was driven by the launch of new models, strong demand generated by China’s 618 shopping festival, and the continued adoption and promotion of 27-inch QHD monitors, the market’s dominant product segment.
