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Global Quarterly Smartphone Production Jumps 12.1% in 4Q23; Annual Total Drops 2.1% Down to 1.166 Billion Units, Says TrendForce

11 March 2024

TrendForce’s latest insights reveal a significant rebound in global smartphone production, marking the end of an eight-quarter slump in 3Q23. In a strategic year-end surge, brands amped up production to capture more market share, propelling Q4 smartphone output up 12.1% to reach 337 million units.

AI Applications Spur Growth, Smartphone Camera Lens Market Expected to Rebound with 3.8% Increase in 2024, Says TrendForce

26 February 2024

TrendForce forecasts a rebound in the smartphone camera lens market in 2024, with a 3.8% growth spurred by AI-driven smartphone trends to reach approximately 4.22 billion units. Samsung’s AI-packed flagship—the S24 series—is set to capture a larger market share thanks to its advanced Generative AI applications.

Walmart Acquires Vizio, Set to Overtake Samsung as the Largest TV Brand in the US, Says TrendForce

21 February 2024

US retail giant Walmart announced on February 20th, that it has acquired smart TV brand Vizio for US$2.3 billion, aiming to accelerate the growth of its advertising business: Walmart Connect. Since its launch in 2021, Walmart Connect has seen double-digit annual growth in both its online and offline retail media advertising ventures. Vizio has been expanding its device ecosystem and its SmartCast TV OS, boasting over 18 million active users, according to TrendForce.

Early Price Increase for TV Panels, with a Predicted Rise of US$2–3 for 65-Inch Models in February, Says TrendForce

1 February 2024

TrendForce research indicates that global TV shipments in 2023 amounted to approximately 195 million units—a 2.7% YoY decrease, setting a new low for the past decade. Looking ahead to the first quarter of 2024, which coincides with the traditional off-season for consumer products, global TV shipments are estimated to decrease by 18.9% QoQ to 43.28 million units. However, there is potential for a slight increase in annual shipments by 0.3%, reaching about 196 million units for the whole year.

2024 Apple Vision Pro Shipments Estimated Between 500–600 Thousand Units, Micro OLED Key to Cost and Volume, Says TrendForce

18 January 2024

As Apple prepares to open pre-orders for the Vision Pro, TrendForce reports that this device is a key strategic move by Apple to expand the virtual head-mounted device market and to mark its entry into the VR/AR market as a pioneer in technological innovation. If initial sales are strong, Vision Pro shipments could reach between 500–600 thousand units in 2024.

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