[News] Samsung Electronics Announced Suspension of Home Appliance Sales in China
On May 6, Samsung Electronics China Website announced that, in response to rapidly changing market conditions and following careful evaluation, the company has decided to cease sales of all home appliance products in China, including televisions and monitors.
The product categories affected by the suspension also include large-sized commercial displays, air conditioners, refrigerators, washing machines, dryers, washer-dryer combos, garment care systems, audio equipment, projectors, vacuum cleaners, and air purifiers, covering the company’s full home appliance portfolio in the Chinese market.
Samsung stated that after-sales services for existing customers will continue in accordance with China’s consumer protection regulations and national warranty policies, ensuring that users’ legal rights and interests remain protected. The company also emphasized that its smartphone business will continue normal operations in China.
Samsung officially entered the Chinese market and established manufacturing operations in 1992. Leveraging its then-leading panel technologies and premium international brand positioning, Samsung’s televisions, refrigerators, washing machines, and other appliances once held a leading share in China’s consumer electronics market.
However, the strong rise of Chinese domestic appliance brands in recent years has gradually eroded Samsung’s market share across multiple product categories.
In the television segment, Samsung TVs were previously favored for their strong display performance. In recent years, however, the continued expansion of China’s LCD panel production capacity and technological capabilities has enabled local brands such as Hisense, TCL, Xiaomi, Skyworth, Changhong, and Konka to launch increasingly cost-competitive products in the domestic market.
These brands have also accelerated the adoption of premium display technologies such as Mini LED while continuing to promote ultra-large-sized TV models, intensifying competitive pressure on Samsung’s high-end TV business in China.
The increasingly competitive environment in China’s home appliance market has also weighed on Samsung’s financial performance.
In 2025, Samsung’s Visual Display Business and Digital Appliances Business — the divisions responsible for TVs and home appliances — recorded a combined operating loss of KRW 200 billion. This marked the first annual loss since the establishment of the business segment.
(Photo credit: Samsung)
