[Insights] Small and Medium-Sized TV Panel Prices Poised to Stabilize

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Yesterday, TrendForce released panel prices for early September.

 

• TV

According to Boyce Fan, Research Vice President of TrendForce, entering September, the demand for TV panels remains relatively weak, and with no significant increase in brand-side purchasing momentum, panel prices continue to face downward pressure.

However, major panel manufacturers have announced a two-week shutdown starting in early October, hoping to bring supply and demand back into balance through active production adjustments, thus alleviating the pressure on panel price declines.

Currently, some customers could pull in demand in advance in response to the production cuts, which may help slow down the price decline for certain panel sizes in September.

Recent observations indicate that prices for 32-inch and 43-inch panels are expected to stop falling first in September, due to reduced supply and stable demand in emerging overseas markets.

For medium to large sizes, 50-inch, 55-inch, 65-inch, 75-inch panels are expected to drop by USD 3, USD 2, USD 2 and USD 3, respectively.

• MNT

In the third quarter, MNT panel shipments will be slightly lower than in the second quarter, indicating that the stockpiling peak for brand clients has passed, and with TV panels continuing to face price declines, downward pressure on MNT panel prices is gradually emerging.

However, some panel manufacturers are still striving to maintain panel prices, making only slight price adjustments for some high-end or premium models.

On the other hand, brand clients have high expectations for price reductions, and it is expected that both sides will continue to battle over pricing.

For now, MNT panel prices in September are expected to remain stable, with the actual trend depending on the ongoing negotiations between the two sides.

• NB

In the third quarter, compared to the second quarter, the procurement of NB panels by major brand clients is expected to increase slightly by 1%, indicating that brand clients are maintaining a steady purchasing pace.

However, as the year progresses, it is unlikely to see significant demand growth in NB panels.

As a result, panel manufacturers have become more conservative in pricing strategies and in offering incentives to secure orders compared to the second quarter.

With both buyers and sellers adopting a more stable attitude toward price and quantity, NB panel prices are expected to remain stable in September.