[News] AMD Reportedly Raises GPU-GDDR Kit Prices by ~10% for AIB Partners, Effective Jul. 2026

AMD may be hiking its prices again. According to MyDrivers, sources from China’s Board Channels say AMD has formally notified key add-in board (AIB) partners, including Sapphire, ASUS, XFX, and Vastarmor, that it will raise prices for GPU core and GDDR memory bundle kits by around 10%, with the new pricing taking effect in July 2026.

As for which products may be affected, TechPowerUp, citing VideoCardz, notes that the price increase may apply to Radeon GPU kits.

The move comes after AMD kept graphics card prices relatively stable throughout 2025 under contracted memory pricing agreements. However, those agreements expired in 2026, and with memory prices continuing to rise, this marks AMD’s second price increase in six months driven by higher memory costs, MyDrivers highlights.

The latest price hike is primarily driven by the ongoing global shortage of GDDR memory, MyDrivers notes. Since the autumn of 2025, surging AI server demand has sharply increased data center DRAM consumption, prompting memory makers to shift more wafer capacity toward HBM and server DRAM. As a result, spot prices for consumer-grade GDDR6 have surged from around US$2.5 per GB to US$7.5 per GB, a threefold increase, the report adds.

How the Price Hike May Reach Consumers

Consumers may not see an immediate 10% increase in graphics card prices, as the GPU kit represents only part of the total cost incurred by AIB partners when producing third-party graphics cards, TechPowerUp notes. Although it is a significant cost component, it does not necessarily make up the majority of the bill of materials, meaning the final retail price increase could be less than 10%.

The extent of any price increase will depend on how much of the higher costs AIB partners choose to pass on to consumers, as well as when the updated pricing reaches retailers, the TechPowerUp report adds. While AIBs may initially maintain existing prices for inventory produced before the increase, retailers and smaller resellers could raise prices sooner in anticipation of higher replacement costs.

Meanwhile, MyDrivers notes that NVIDIA has already raised kit shipment prices for its flagship RTX 5090 and RTX 5090D V2, with the resulting cost increases already reaching distribution channels since June.

Read more

• [News] NVIDIA, AMD Reportedly Plan Price Hikes Starting 1Q26; GeForce RTX 5090 May Reach $5,000
• [News] Motherboard and Module Makers Reportedly Expand DDR4 Platforms Amid Rising DDR5 Costs

(Photo credit: AMD)