[News] NVIDIA Reportedly Plans RTX 50 Series Price Cut in China This Month amid Weak Sales

According to Chinese media outlet Mydrivers, sources indicate that NVIDIA may implement a price cut for its RTX 50 series graphics cards in China later this month. Citing information from BoardChannels, the report notes that the potential reduction is driven by weak sales performance of the RTX 50 series.

The report further states, citing sources, that inventory levels of RTX 50 series cards have  exceeded ideal levels, primarily due to sluggish market demand and a persistent supply surplus. Major graphics card manufacturers have reportedly begun adjusting their pricing strategies. As Mydrivers notes, some vendors even started lowering prices on RTX 50 series cards before the end of July.

Mydrivers adds that price cuts had already begun in the European market. Prices for the RTX 5090 dropped from EUR 2,329 to 2,229, the RTX 5080 from EUR 1,169 to 1,119, and the RTX 5070 from EUR 649 to 619—each reflecting a reduction of over 4%.

Meanwhile, as Wccftech indicates, NVIDIA’s next move in the Chinese market will likely be the launch of the GeForce RTX 5090DD, now rumored to debut in August. Citing sources, Wccftech states that the RTX 5090DD is expected to arrive on retail shelves this month, giving the market time to clear out existing RTX 5090D inventory and introduce a new model with further reduced performance.

As Wccftech highlights, the most notable change in the RTX 5090DD is a downgrade in VRAM specifications—featuring 24 GB of memory on a 384-bit bus. The report notes that this could result in a performance gap of several double-digit percentage points compared to the original RTX 5090. To attract market attention, NVIDIA may offer a “competitive” price in the USD 1,200–USD 1,500 range, though this remains uncertain for now, Wccftech adds.

NVIDIA’s operations in China have come under increased scrutiny from Chinese authorities. According to Chinese media outlet ijiwei, the Cyberspace Administration of China (CAC) unexpectedly summoned the company on July 31, 2025. The report suggests that officials demanded NVIDIA explain potential security risks and backdoors in its H20 chips sold in China, and submit relevant supporting documentation.

Read more

• [News] Chinese Regulators Reportedly Summon NVIDIA Over H20 Chip Backdoor Security Risks
• [News] NVIDIA Picks Innoscience as Sole Chinese Supplier for 800 VDC Power—Unpacking the GaN Giant

(Photo credit: NVIDIA)