[News] Ferrari and HP Unveil Co-Branded AI PC, Limited to 4,999 Units Worldwide

On June 4, HP officially launched the limited-edition Ferrari AI PC. The device is the result of nearly two years of close collaboration, combining Ferrari’s design philosophy with HP’s industrial design expertise and precision engineering capabilities.

Each unit carries an individual number and serial designation, with global production capped at just 4,999 units. The customized notebook will go on sale in the United States on June 12, 2026, with a suggested retail price of USD 5,599. In addition to the U.S. market, HP plans to offer the device in Australia, France, Germany, Italy, Japan, Spain, Switzerland, and the United Kingdom.

The notebook features a carbon-fiber and Corning Gorilla Glass construction on its underside, while its internal architecture is designed to evoke the appearance of a Ferrari engine bay. A full-glass palm rest is paired with illuminated haptic touchpad edges that light up upon contact, blending functionality with visual appeal.

The chassis is precision-machined using CNC milling technology and finished in Ferrari’s exclusive Rosso Magma color, complemented by a zirconia bead-blasted surface treatment.

This device is equipped with a 3K Tandem OLED+ touchscreen display and features an exclusive Ferrari-themed wallpaper during startup. The keyboard offers per-key LED backlighting with four customizable lighting animations, while RGB controls allow users to select virtually any color.

Designed for advanced AI workloads and demanding gaming applications, the notebook is powered by Intel’s Core Ultra X7 358H processor and Arc B390 graphics, delivering up to 180 TOPS of AI computing performance.

The package also includes a premium protective sleeve crafted by Poltrona Frau, using the same Italian leather found in Ferrari vehicle interiors, extending the product’s design language beyond the notebook itself.

(Photo credit: Ferrari)