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[News] Is VR Cooling Off? Meta Reportedly Scales Back Efforts With Layoffs as AI and Wearables Take Priority


2026-01-27 Emerging Technologies editor

Is VR losing momentum? According to CNBC, Meta is scaling back its focus on virtual reality as it pivots toward AI and smart glasses, a shift that has cooled the broader VR industry and raised questions about its outlook.

As the report indicates, Meta has cut around 10% of staff within its Reality Labs unit, with layoffs largely concentrated on VR-related initiatives such as the Quest headsets. Teams behind Horizon Worlds were among the hardest hit, and several internal studios were shut down. In total, roughly 1,000 roles were eliminated.

The shift is part of the company’s effort to redirect Reality Labs investment away from VR and toward AI and wearable devices, including the Ray-Ban Meta smart glasses co-produced with EssilorLuxottica, a Meta spokesperson said, as noted by CNBC.

The report adds that this shift is also reflected in Meta’s product roadmap. While the company has traditionally unveiled new Quest headsets at its annual Meta Connect event each fall, it scaled back VR hardware announcements in 2025. Instead, Meta rolled out the $799 Ray-Ban Meta Smart Glasses, which feature a single built-in digital display.

Still, Meta tech chief Andrew Bosworth said the company is not stepping away from VR and continues to invest heavily in the space, even as growth has been slower than the company initially anticipated, the report adds.

AI Smart Glasses Gain Momentum as VR Loses Center Stage

As indicated by TechCrunch, Meta’s move away from VR may be partly driven by the growing traction of its Ray-Ban AR glasses, which have seen rising consumer interest in recent months. According to sources cited by Bloomberg, Meta and EssilorLuxottica are in talks to potentially double production capacity for their AI-powered smart glasses by the end of the year, aiming to meet rising demand and stay ahead of competitors.

With other companies including OpenAI, Amazon, and a range of startups increasingly viewing AI devices as the next potential computing platform, VR is beginning to look more like a relic of an earlier web vision, TechCrunch notes.

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(Photo credit: Meta)

Please note that this article cites information from CNBC, TechCrunch, and Bloomberg.


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