Smartphone production is recovering due to seasonal demand and inventory adjustments. Top brands dominate. China's subsidy offers limited long-term impact. Market uncertainty demands agile, diversified strategies.
Server DRAM prices (DDR4 & DDR5) saw further gains in August 2025, propelled by robust CSP demand and supply issues. Order visibility now extends to Q4, anticipating continued price increases and a positive 2026 demand outlook.
3Q25 PC DRAM contract prices surged 8-13% quarterly, continuing upward in August. Cloud demand squeezed PC manufacturers'; supply, driving increases. However, a projected 4Q25 PC market slowdown may temper future gains.
2Q25 DRAM revenue surged from rising contract prices and robust shipments, especially DDR4. This positive trend is expected to continue into 3Q25, with further price and profit increases.
After sharp increases, DDR4 buyers resisted, slowing its rise and causing spot prices to fall. DDR3, due to capacity shifts and rising demand, became a new price focus. Panic buying eased, suggesting future price moderation.
Benefiting from a low base effect, as well as simultaneous increases in shipment volume and pricing, the 2Q25 Mobile DRAM market delivered an outstanding revenue performance. In terms of market share, Samsung maintained its leadership position, while SK hynix, driven by significant shipment growth, reclaimed the second spot globally. Looking ahead, with seasonal demand and upward price momentum continuing to strengthen, the market’s revenue outlook remains optimistic.
Global Server Market Trends and Outlook for 2H25
The global server market sees moderate growth driven by AI investments and major cloud providers adopting advanced AI chips amid trade uncertainties.
DRAM contract prices rise in late August, spot market slows, suppliers’ inventory down, and market dynamics diverge by segment.
In 2Q25, global smartphone production reached approximately 300 million units, up 4% quarter-over-quarter and 4.8% year-over-year. In terms of market share, Samsung maintained its leading position, benefiting from stable demand for its A series and proactive inventory buildup in response to U.S. tariffs, achieving improved production compared to the previous year. Apple ranked second globally; while facing challenges in China due to Huawei’s resurgence and setbacks in AI-related topics, it managed to sustain first-half sales in China at last year’s level through price reductions and subsidy strategies. Xiaomi maintained steady growth and ranked third worldwide, relying on expansion into emerging markets and benefiting from favorable policies in China.
In the mobile DRAM market, price disparities among different applications remain significant. Due to greater-than-expected increases in 3Q25 contract prices, pricing negotiations in the PC and smartphone sectors have progressed slowly, while prices for consumer products are being updated frequently. The volatility in mobile DRAM prices is increasing end-product costs and may dampen future sales momentum.