DRAMeXchange:Chinese notebook market is hot and crowded

11 August 2009 Semiconductors

Taipei,Aug. 11th 2009------Impact by low price netbook, traditional notebook face the pricing pressure in Chinese market. According to DRAMeXchange, Lenovo grabbed 30% market share and dominate in the ranking while HP and Dell tapped No.2 and No.3 respectively. Taiwanese notebook brands have worked hard to penetrate into the market and now it turns out to be worthy that Asus ranks in No.4 with limited share behind Top 3 vendors while Acers shows the strong growing sales afterward.
Given the feature of low price, light weight and mobility, netbook is attracting consumer’s attention in China that it resulted in the pricing pressure to traditional notebook. According to DRAMeXchange, Chinese consumers prefer 14”to 15.9” screen size while pricing acceptance locates from RMB$5,000 to RMB$5,500. Nevertheless, 13.9”products are heating that small size notebook products are more welcome to consumers.
In the market share ranking, Lenovo leads with 30% market share followed by Dell and HP with 15% and 13% respectively. Asus ranks in No.4 with 10% market share, Sony in 5th place and Acer positions at No.6 with limited behind with 5% market share.
Compared wit the result of same period in last year, Lenovo maintained stable market share while both Dell and HP shows a decline pattern. According to DRAMeXchange, Taiwanese vendors and Korean vendors are notably targeting with competitive pricing strategy and it resulted in the raising market share.
The average pricing acceptance for Chinese consumers locates at the range of RMB$5,000 to RMB$5,500 along with range of RMB$2,000 and RMB$2,500 for netbook. DRAMeXchange expects that the pricing pressure from netbook will impact on the traditional notebook since market share has been occupied by netbook given the apparent pricing gap.
According to DRAMeXchange, the Chinese notebook market scales to 12 million units last year and will be up to 15 million units in 2009.

Ranking of Notebook branding companies:

Resource:DRAMeXcahne