Research Reports

Overview

Summary
AI technology has become a new industry trend after OpenAI released ChatGPT, and this trend has now extended to the smartphone field. Current observations find that in-house large language models (LLMs) have become the major competing category for brands, who are showcasing the performance of their models in areas such as language comprehension and image recognition. AI on edge computing solutions are expected to become the industry's development direction when the requirements of user privacy and latency reduction in data transmission emerge after the official boom of AI capabilities in smartphones.

Table of Contents
1. Deployment and Analysis of Smartphone Brands amidst AI Wave
  (1) AI to Take Center Stage in the Mature Smartphone Market
  (2) Smartphone Brands Successively Develop In-House LLMs under AI Wave
  (3) Motivation for In-House LLMs among Brands

2. Application and Analysis of AI on Smartphones

3. Outlook and Commercial Opportunities of AI in Smartphones
  (1) Application Scenarios of AI in Smartphones
  (2) Outlook on AI Development among Smartphones
  (3) Commercial Opportunities of AI on Smartphones

4. TRI’s View
  (1) Smartphone Brands to Engage Active R&D on In-House LLMs and Implanting Generative AI
  Functions into Operating Systems & Voice Assistants
  (2) Commercial AI Opportunities Yet to Significantly Contribute to Growth Momentum of
  Smartphone Industry without Emergence of Killer Applications

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