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TrendForce:October Expected to be Brands’ Annual LCD Monitor Shipment Peak

1 October 2013 Display Anita Wang

According to the survey by WitsView, the display research division of the global intelligence provider TrendForce, the top ten LCD monitor brands and SI makers both saw rising shipments from July. Top ten brands held a shipment of 10.39 million units, rising 4% from July, while that of brands came to 11.58 million units, growing 5.9%. However, they showed declines from the same period last year, which include a 4.6% drop for the brands and a 2.3% decrease for the SI makers.

SI makers held a more evident monthly shipment growth in August as it takes four to six weeks to ship by sea from China to Europe and the U.S. and SI makers have to distribute goods in August in preparation of the Q4 peak season. In addition, the working days in China are shortened on Oct. 1st National Holidays, and downstream makers need to prepare in advance in August and September. August is expected to be SI makers’ shipment peak this year, while the shipment peak for brands will be October.    

WitsView assistant research manager Anita Wang indicates brands actively boost LCD monitor shipment, which enjoys higher gross profit, especially the wide viewing angel products gaining brands’ attention with wider-viewing angle, saturated colors, and high C/P value. Top ten brands had a 16% penetration rate in August, and among them, LG and BenQ, on their own panel makers’ strategies of lifting wide-viewing angle proportion, secured the No.1 and No.3 places with respective 34% and 20% penetration rates in the wide-viewing angle segment.

Dell held a penetration rate reaching 32% in August with its advantageous position in the high-end commercial segment, right after LG. ASUS saw a wide-viewing angle penetration rate of 16% with its mainly promoted high-end consumer models, ranked as the No.4. The largest wide-viewing angle panel supplier is LGD, and with the other panel makers introducing products of diverse applications and sizes, brands’ penetration rates among the wide-viewing angle products will be lifted.

Figure:2013 Monthly Shipments of Top Ten LCD Monitor Brands

Source: WitsView, Sep.-13

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