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TV panel prices still face huge pressure in 2HDec due to inventory issues, according to WitsView

13 January 2009 Display

Taipei, December 22, 2008---According to WitsView’s market survey, mainstream IT panel prices fell by 2-4% ($2-3) in 2HDec, while TVs dropped by 7-11% (about $20-30).
"The aggregated panel shipments of the three main applications fell by 23.7% MoM in November. This marked the second consecutive monthly decline. Although panel makers have drastically reduced their utilization rates, the pressure arising from the year-end inventory accounting and persisting price declines remains," said WitsView analysts.
Next year there will be fewer working days in January, due to the New Year and Chinese Lunar New Year holidays. Some of January’s panel demand may be moved up to December, thereby easing some of the panel makers’ pressure. Nevertheless, intense price competition is still being conducted, where unreasonable price quotes can sometimes be seen, especially in the TV panel segment. Meanwhile, with monitor panel prices already dropping to the variable cost level, panel makers are adopting a by-order manufacturing approach. Finally, the large-sized NB panel price fell further in 2HDec, due to the aggressive netbook promotion packages offered by telecom companies.

Panel Price List in 2H of Dec/2008 ( Prices are all in USD )
Application Screen size Format Resolution Price  
Low High Avg. Change* Last Avg. Change*
TV 42'' FHD 1920x1080 320 350 330 -30 360 -8%
37'' WXGA 1366x768 240 260 250 -20 270 -7%
32'' WXGA 1366x768 160 180 170 -20 190 -11%
Monitor 22"W WSXGA+ 1680x1050 83 90 88 -2 90 -2%
19" SXGA 1280x1024 68 77 75 -2 77 -3%
19''W WXGA+ 1440x900 58 65 63 -2 65 -3%
17'' SXGA 1280x1024 53 60 58 -2 60 -3%
Notebook 17''W WXGA+ 1440x900 75 85 80 -3 83 -4%
15.4''W WXGA 1280x800 51 58 56 -2 58 -3%
14.1''W WXGA 1280x800 48 55 53 -2 55 -4%


About WitsView

Founded in the year 2004, WitsView, a subsidiary brand of DRAMeXchange, is composed of a team of TFT-LCD industry experts. The research field covers the development and market trend of upstream components, mid stream panels and downstream system integrators and retailers.
For more about WitsView, please visit

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