Demand for notebook computers (NBs) across the globe experienced an explosive growth in 2Q20 due to increased WFH and distance education demand generated by the COVID-19 pandemic, according to TrendForce’s latest investigations. Of all product categories within the NB market, Chromebooks are expected to exhibit the highest percentage of YoY shipment growth for 2020. TrendForce currently projects total Chromebook shipment for 2020 to reach 24.3 million units, a 42.4% increase YoY. As WFH and distance education demand continues to propel the NB market, TrendForce expects total NB shipment to reach 55 million units for 3Q20, a 4% increase QoQ.
The gradual technical maturation of narrow bezels means a higher screen-to-body ratio and wider, thinner laptops. With this change in the physical appearance of laptops, manufacturers are once again looking to incorporate panels with a 16:10 aspect ratio. Despite Apple's longstanding adoption of 16:10 and the aspect ratio's once-popularity in Windows laptops, global market intelligence provider TrendForce projects a <2% share of 16:10 screens in the non-Apple laptop market due to adoption rate, impact to consumers, and a need for panel makers to optimize cuts made to the mother glass.