The latest investigations from the WitsView research division of TrendForce shows that, owing to the COVID-19 pandemic, global TV shipment is expected to undergo a 5.8% decrease YoY and reach 205.21 million units in 2020. In the shrinking TV market, brands are vying for business growth by demonstrating their technical superiority, and this may be achieved through either improving specifications or differentiating their products. In particular, thanks to the marketing push of leading manufacturer Samsung VD, QLED TV shipment is projected to grow by 41.8% YoY, reaching 8.27 million units this year.
According to the latest investigations by the WitsView research division of TrendForce, the spread of the COVID-19 pandemic has diminished the global production of smartphones and also affected the market shares of different display panel technologies used in smartphones. As smartphone brands are proactive in adopting AMOLED panels for their phones, the penetration rate of AMOLED phones in the overall smartphone market is still projected to increase from 31.0% in 2019 to 35.6% in 2020. On the other hand, the penetration rate of TFT-LCD phones (including those with LTPS or a-Si panels) is projected to undergo a yearly decrease.
The transformation of both work and education by the impact of the COVID-19 pandemic has brought about exceptional shipment numbers for the notebook computer industry in 2Q20, with Chromebooks showing the most remarkable growth. TrendForce forecasts global Chromebook shipment in 2Q20 to reach up to 11.6 million units, a historical high in single-quarter shipment. Furthermore, 2Q20 marks the first time ever for Chromebooks to occupy 25% of total quarterly notebook shipment.
According to the latest investigations by TrendForce, the global spread of COVID-19 in 2020 has brought about the greatest magnitude of declines in the smartphone market in recent years. Global smartphone production for 1Q20 fell by 10% YoY to around 280 million units, the lowest in five years, due to pandemic-induced disruptions across the supply chain, such as delayed work resumption and labor/material shortages, which caused low factory capacity utilization rates. Turning to 2Q20, there are now improvements to both the supply chain and the work resumption statuses of manufacturing and assembly lines, but the pandemic is now making its effects felt on the demand side of the smartphone market by tanking major economies worldwide. Global production for 2Q20 is now estimated to register another YoY drop of 16.5% to 287 million units, the largest decline on record for a given quarter. TrendForce forecasts total yearly production volume of 1.24 billion units, an 11.3% decrease YoY.
According to the latest report on TV panel shipment by the WitsView research division of TrendForce, the end of the fiscal quarter in March and the near-resolution of TV panel material shortages have induced manufacturers to proactively step up their shipments, in turn raising TV panel shipment in March to 23.371 million pieces, a 16.4% increase MoM compared to February figures.