The latest investigations from the WitsView research division of TrendForce shows that, owing to the COVID-19 pandemic, global TV shipment is expected to undergo a 5.8% decrease YoY and reach 205.21 million units in 2020. In the shrinking TV market, brands are vying for business growth by demonstrating their technical superiority, and this may be achieved through either improving specifications or differentiating their products. In particular, thanks to the marketing push of leading manufacturer Samsung VD, QLED TV shipment is projected to grow by 41.8% YoY, reaching 8.27 million units this year.
According to the latest investigations by the WitsView research division of TrendForce, the spread of the COVID-19 pandemic has diminished the global production of smartphones and also affected the market shares of different display panel technologies used in smartphones. As smartphone brands are proactive in adopting AMOLED panels for their phones, the penetration rate of AMOLED phones in the overall smartphone market is still projected to increase from 31.0% in 2019 to 35.6% in 2020. On the other hand, the penetration rate of TFT-LCD phones (including those with LTPS or a-Si panels) is projected to undergo a yearly decrease.
According to the latest report on TV panel shipment by the WitsView research division of TrendForce, the end of the fiscal quarter in March and the near-resolution of TV panel material shortages have induced manufacturers to proactively step up their shipments, in turn raising TV panel shipment in March to 23.371 million pieces, a 16.4% increase MoM compared to February figures.
According to the latest investigations by the WitsView research division of TrendForce, disappointing 1Q20 shipment performances by panel manufacturers, combined with the continued acceleration of the COVID-19 pandemic in Europe and the U.S., resulted in a reduction of proposed TV panel purchases in 2Q20 by several major TV brands. Despite urgent orders for IT panels due to the increased need for telework, overall IT panel demand following the fulfillment of these urgent orders remains yet unclear. As such, the previous projection of tight large-size DDI supply in 2020 has not surfaced at the moment.
As Samsung Display Co. (SDC) buckles under the pressure of oversupply and pandemic-induced operating difficulties, the company has made the decision to exit the LCD panel manufacturing business. According to the latest investigations by the WitsView research division of TrendForce, the rapid decline of Korean manufacturers’ large-size panel glass capacity by area in 2020 is projected to result in a drop in market share from 28.4% in 2019 to 20.4% this year. The production capacity of Chinese panel manufacturers is expected to continue expanding in 2021. This growth, combined with the capacity shortfall from SDC’s discontinued LCD manufacturing, is expected to lead to Korean panel manufacturers’ large-size panel capacity by area to drop below 10% market share.