Global OLED Monitor Shipments Grew 26.1% QoQ in 2Q26; ASUS Extended Its Lead Over Samsung While MSI Closed the Gap, Says TrendForce

TrendForce’s latest market research shows that the global OLED monitor market maintained strong growth momentum in 2Q26. Shipment growth was driven by the launch of new models, strong demand generated by China’s 618 shopping festival, and the continued adoption and promotion of 27-inch QHD monitors, the market’s dominant product segment.

Supported by these factors, global OLED monitor shipments increased 26.1% QoQ in 2Q26 and surged 98% YoY, nearly doubling from the same period last year. The results underscore the rapid penetration of OLED technology in the gaming and premium display markets.

Second quarter rankings of the top five OLED monitor brands remain unchanged from the previous quarter. ASUS retained the top position with a 23.1% market share, benefiting from the 618 sales event and robust demand from China’s internet café market.

Samsung’s gradual withdrawal from the Chinese market limited its ability to capitalize on seasonal demand, resulting in a significant decline in market share. Nevertheless, the company remained second with a 13.1% share. The decline also narrowed Samsung’s lead over MSI to just 0.3 percentage points, with MSI ranking third at 12.8%, supported by strong 618 promotions in China.

AOC ranked fourth with an 8.6% market share, driven by an aggressive product rollout—particularly in the 27-inch QHD segment—and steady demand in China.

LGE placed fifth with an 8.4% market share. Shipments of its 39-inch WUHD premium monitor ramped up as expected during the quarter, contributing to steady sequential growth in the brand's OLED monitor business.

TrendForce notes that improved panel supply has enabled emerging brands to expand shipments more rapidly, narrowing the gap with the market leaders. Whether this momentum will reshape the competitive rankings remains a key trend to watch.