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The advent of Apple iPad significantly attracted global attention to the electronic reading device market. According to WitsView, an industry research institute, market scale of mainstream reflective electronic reading device (e-readers) is estimated at 7.5 million units in 2010.
Based on the past experience, the first quarter is a time of traditionally slow season for the panel industry, as well as a time of the most dramatic price decline in component prices. However, market conditions are quite different this quarter.
Feb 3rd ,2010------In early 2009, after Samsung invested a large budget in promoting the new concept of LED TV, the market witnessed a surge in the replacement of new generation television. According to LEDinside’s latest market trend report, the total shipment of LED-backlit TVs in 2009 was about 3.5 million sets.
Having suffered the financial downturn, the global economy is gradually on the path of recovery in 2009. Under the gloomy economy, prices of all three large-sized panel applications were reduced, and LCD monitors bore the brunt of the impact.
Feb 1st,2010-----As most branded NAND Flash suppliers benefited from the stable 4Q09 hot-season restock orders for electronic system maker clients, NAND Flash ASP slightly rose about 5% QoQ in 4Q09. Total branded NAND Flash bit shipment increased about 10% QoQ and it resulted in the overall branded NAND Flash makers' revenue sustained to improve in 4Q09.