A 2013 study conducted on China’s consumers by AVANTI, TrendForce's research division, reveals Xiaomi to be close behind the country's two most recognizable smartphone brands--Apple and Samsung. HTC and Nokia's brand image performance, by comparison, is weakening in the country, and is gradually losing to that of China's domestic companies.
The NAND Flash contract prices have dropped by approximately 3%-5% in 1H’Jan compared to 2H’December, according to DRAMeXchange, a research division of TrendForce. Looking at the demand side, with the estimated 1Q14 shipments of OEM devices such as Smartphones, Tablets, and Notebooks expected to fall by 15-20% QoQ, more and more NAND Flash manufacturers are beginning to increase their shipments to the module clients.