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In order to meet the market expectations for lm/$ and to increase market share, LED lighting companies have been striving to make their way into the lighting market. China launched a new subsidy policy for the solid-state lighting products in 2012, arranging public biddings for interior and outdoor lighting products which took place on March 20.
According to LEDinside, a research division of TrendForce, the February revenues of Taiwanese listed LED manufacturers totaled NT$ 6.92 billion (MoM+14.1%, YoY-4.5%).
Competition in South Korea Remained Fierce; 40W Equivalent LED Bulb Price Plunged below US$10
According to the latest price survey conducted by LEDinside, the LED research division of TrendForce, due to the inventory closeout, the LED price dropped by 10% in 4Q11 averagely. As for 1Q12, the price downtrend is expected to alleviate following the steep fall in 4Q11 and the releases of new products.
As the penetration rate of LED TV continues to rise and the related LED technologies become more mature, global brand names’ product and price strategies will be more aggressive regarding the LED TV market.