Summary
The advent of Generative AI has ushered in a wave of AI-driven innovations, and introduced new opportunities to smartphones. Major brands are incorporating AI-related features into their flagship models in the hope that AI empowerment would incentivize consumers in upgrading to new devices.

AI functionalities prioritized by mainstream smartphone brands can be broadly categorized into four major application areas that encompass a total of eight distinct features. Among which, Samsung's S24 is equipped with the most extensive array of AI functionalities. Furthermore, smartphone brands are actively focused on developing their in-house large language models (LLMs). Enhancing on-device computing power is poised to become a crucial foundation in light of security risks and the objective of minimizing latency.

Table of Contents
1. Analysis on Mainstream Application Architectures of Gen AI among Smartphones

2. Analysis on Development of Language Models among Brands

3. Analysis of SoC Upgrade Trends and Model Deployment Strategies in Response to the Increasing Computational Power of Smartphones

4.TRI’s View
  (1) With Apple’s Entry into the AI Smartphone Race, Penetration Rate of Smartphones Featuring Generative AI Is Expected to Significantly Increase
  (2) Considering User Privacy, Smartphone Brands Will Prioritize AI Features Addressing Pain Points of Specific Use-case Scenarios as They Develop Their Products
  (3) Without Significantly Raising Hardware Costs, Edge-cloud Integration Model Will Become the Deployment Strategy for LLMs

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