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The increase in die bonding efficiency, the decrease in Mini LED chip cost, and the historical low of open cell prices all contributed to the significantly lowered costs of displays utilizing Mini LED backlighting. According to the New Display Technology Cost Analysis quarterly report from the WitsView research division of TrendForce, Mini LED backlighting has significantly lowered the cost of display modules used in 65-inch 4K TVs. These display modules are estimated to see approximately 5-10% cost reductions compared to 2018 costs. This is expected to accelerate the widespread adoption of Mini LED.
According to TrendForce, in an effort to meet the market’s stock-up demand in the peak season, total production volume for smartphone brands in 3Q19 is estimated at 375 million units, a 9.2 growth QoQ. The top six positions are Samsung, Huawei, Apple, OPPO, Xiaomi, and Vivo, which accounted for 78% of global market share.
The latest analysis from the WitsView research division of TrendForce shows that global TV shipment in 3Q19 reached 54.97 million units, a 16.8% growth QoQ and 1.9% decline YoY. As China-U.S. trade relations worsened in 2Q19, TV brands took on a speculative attitude towards stocking-up. This attitude completely changed with the imminent arrival, towards the second half of 3Q19, of Double 11 in China and year-end festivities in Europe and the Americas, which are both shopping holidays that require companies to stock up. Not only did TV brands actively ramp up their shipments, but they also hoped to make up for lost sales in 1H19 through large-scale sales promotions.
The gradual technical maturation of narrow bezels means a higher screen-to-body ratio and wider, thinner laptops. With this change in the physical appearance of laptops, manufacturers are once again looking to incorporate panels with a 16:10 aspect ratio. Despite Apple's longstanding adoption of 16:10 and the aspect ratio's once-popularity in Windows laptops, global market intelligence provider TrendForce projects a <2% share of 16:10 screens in the non-Apple laptop market due to adoption rate, impact to consumers, and a need for panel makers to optimize cuts made to the mother glass.
According to the latest analysis from the WitsView research division of TrendForce, reduced panel shipment is causing the demand for flat-panel display driver IC to undergo a corresponding decline. The 2019 YoY growth for total adoption is projected to be -3.2%, which marks the first instance of negative growth in recent years. The space for shipment growth in 2020 is likely also limited.
