“Major LED package companies in China have lowered their prices, especially for high- and mid-power products”, says LEDinside analyst Terri Wang. This is due to the falling chip prices and intensified competition, as well as sluggish demand and slowing growth momentum in the lighting market. Among the mainstream LED package products, prices of 0.2W and 0.5W 2835 LED were down 8% and 4% respectively, while the average prices of mid-power 3030 LED and 3030 LED higher than 1W also slid 3% and 2% respectively.
In the automotive market, the market condition is fairly challenging for companies despite the increased penetration of LED. Many first-tier manufacturers have introduced automotive LED package products with electrically neutral thermal path. This structure may lower the costs of products, intensifying price competition in the market.