AI is fundamentally transforming the NAND Flash market. Robust enterprise SSD demand is driving up both contract and spot prices. Suppliers control negotiations, market tightness is projected to continue, and next-generation technology investments are accelerating to meet high-performance, high-density AI storage needs.

Key Highlights

• Market Overview & Outlook: Market confidence has rebounded, with robust demand and healthy inventories driving steady contract price increases, granting suppliers strong negotiation power. The spot market is similarly buoyant, experiencing significant price hikes and tight supply due exacerbated by reluctance to sell.
• Surging Enterprise SSD Demand: Major suppliers report improved NAND Flash profitability, primarily attributed to strong enterprise SSD sales. AI inference applications, including KV Cache Offloading, RAG architecture, and HDD replacement, are fundamentally shifting enterprise SSD demand.
• Long-Term Strategy & Projections: Suppliers are accelerating investments in next-generation processes and technologies to expand high-performance, high-density enterprise SSD supply. The NAND Flash market is projected to remain tight, with supply shortages intensifying, driven by both AI demand and SSDs displacing traditional HDDs.

Table of Contents

1. Market Update
2. TrendForce’s View
   • SK hynix and Samsung’s NAND Flash OPM from 1Q24 to 3Q25

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