Metaverse Development Trends in the Automotive Vertical Industry

Last Modified

2023-10-27

Update Frequency

Not

Format

PDF

Summary
At CES 2023, the Metaverse and Web 3.0 became the focal points across various industries, particularly drawing interest from automotive-related companies, who have been utilizing the concept of the Metaverse to provide virtual reality experiences from remote car maintenance, digital sales centers, to showcasing new car performance. This gradually unveils the vertical integration of the Metaverse into the automotive industry. This report primarily analyzes the current state and applications of the Metaverse market, with a detailed exploration of the application and trends of Metaverse technology in "industrial operations" and "retail experiences".

Table of Contents
1. Industrial Applications of the Metaverse: The status-quo

2. Potential Benefits of Metaverse Integration for the Automotive Industry
(1) Industrial Operations: Product design and plant management
(2) Retail Experiences: Product sales and immersive experiences

3. Metaverse Trends in the Automotive Industry

4. TRI’s View
(1) Metaverse technology has been mostly adopted for industrial operations related to the mid- and
upstream segments in the automotive industry
(2) Retail experiences will be the new opportunity for Metaverse in the automotive industry

＜Total Pages：9＞